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Search Engine Company’s Development Strategy from the Patent Perspective-Based on an Analysis of Google’s Market Share

机译：专利视角下搜索引擎公司的发展战略-基于对Google市场份额的分析

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Facing the fierce market competition, Google Inc. has been increasing the distribution of intellectual property rights (IPRs). Based on the technological innovation and IPRs protection, the core parts of Google’s business model are the combination of the company’s technical innovation, patent strategy as well as copyright strategy. After the market issues in China’s search company including the bid ranking and advertising technology are analyzed, three development strategies are presented finally so as to consolidate and enhance the core competitiveness in enterprises.

机译：面对激烈的市场竞争，Google Inc.一直在增加知识产权（IPR）的分配。基于技术创新和知识产权保护，Google商业模式的核心部分是公司技术创新，专利战略以及版权战略的结合。在分析了中国搜索公司的竞标排名和广告技术等市场问题之后，最后提出了三种发展策略，以巩固和增强企业的核心竞争力。

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来源
《Wuhan international conference on e-business》|2010年|p.1493-1499|共7页
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作者
Mingxing Li; Min Zhang; Shuai Zhang;
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原文格式 PDF
正文语种
中图分类电子贸易、网上贸易;
关键词
IPRs; search engine company; market share; development strategy;

机译：知识产权;搜索引擎公司;市场份额;发展策略;

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2. The possibility of using the Google Patents search tool in patentometric analysis (based on the example of the world's largest innovative companies) [J] . Moskovkin V.M., Shigorina N.A., Popov D. Scientific & Technical Information Processing . 2012,第2期

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3. Analysis of the Development Strategy of China Petroleum Design ＆ Engineering Company [J] . ZhangBaosheng 石油科学：英文版 . 2004,第001期

机译：中国石油设计工程公司发展战略分析
4. Search Engine Company’s Development Strategy from the Patent Perspective-Based on an Analysis of Google’s Market Share [C] . Mingxing Li, Min Zhang, Shuai Zhang Wuhan international conference on e-business . 2010

机译：根据专利视角，根据谷歌市场份额的分析，搜索引擎公司的发展战略
5. In Google We Trust: Consumers' Perception of Search Engine Optimization and Its Potential Impact on Online Information Search. [D] . Bai, Xue. 2013

机译：在Google We Trust中：消费者对搜索引擎优化的看法及其对在线信息搜索的潜在影响。
6. Development of a Google-Based Search Engine for Data Mining Radiology Reports [O] . Joseph P. Erinjeri, Daniel Picus, Fred W. Prior, 2009

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7. Improvement of Company Marketing Strategy Based on Google Search Results Analysis [O] . Durica Marek, Svabova Lucia 2015

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Search Engine Company’s Development Strategy from the Patent Perspective-Based on an Analysis of Google’s Market Share

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