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The Analysis of Mechanism and Strategy of Enhancing the Competitiveness of Construction Enterprises based on Informationlization

机译：基于信息化的建筑企业竞争力提升机理与策略分析

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摘要

Building competitiveness of enterprises is the key for business survival and development in the highly competitive market environment. The proposition which promotes the integration of informationlization with industrialization and the transformation of industry from big-orientation to powerful-orientation sets a clear direction for Chinese enterprises, including construction enterprises. This paper reviews the theory of competitiveness and explores the value chain system structure of the construction enterprises based on theoretical framework of "the theory of Value Chain". Meanwhile, the working mechanism of informationlization to enhance the value chain of construction enterprises is analyzed. And the specific strategies of enhancing enterprise core competitiveness are proposed on the basis above.
机译：在竞争激烈的市场环境中，提高企业竞争力是企业生存和发展的关键。促进信息化与工业化融合以及产业从大定位向大定位转变的主张为包括建筑企业在内的中国企业设定了明确的方向。本文回顾了竞争力理论，并以“价值链理论”的理论框架为基础，探索了建筑企业的价值链体系结构。同时，分析了信息化增强建筑企业价值链的工作机制。在此基础上提出了提高企业核心竞争力的具体策略。

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