• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International conference on product innovation management;ICPIM2010 >Application of Grey Evaluation in Customer Satisfaction Survey of Innovation Product
【24h】

Application of Grey Evaluation in Customer Satisfaction Survey of Innovation Product

机译：灰色评估在创新产品顾客满意度调查中的应用

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Customer satisfaction is increasingly becoming an important non-financial indicator in the evaluation of innovative product performance. And how to the improve customer satisfactory degree of innovative products in the domestic and international market is a strategic initiative to determine the survival and development of enterprise. The purpose of this paper is to answer what customer satisfaction is, what its formation mechanism is and how to assess customer satisfaction. Firstly this paper discusses the connotation, formation mechanisms and constitution of customer satisfaction by utilizing psychological theory. Secondly, this paper has established the evaluation index system of innovative product customer satisfaction, its grey category and whitening function by using grey evaluation method. Finally, this paper focuses on innovative products customer satisfaction measurement. The innovative point of this paper consists of establishing a grey evaluation model of innovative product customer satisfaction and providing a new judgment criterion in order to evaluate the success of innovative product.
机译：在评估创新产品性能时，客户满意度正日益成为重要的非财务指标。而如何提高客户对国内外创新产品的满意程度，是决定企业生存和发展的战略举措。本文的目的是回答什么是客户满意度，其形成机制是什么以及如何评估客户满意度。首先运用心理学理论探讨了顾客满意度的内涵，形成机理和构成。其次，通过灰色评价法建立了创新产品顾客满意度评价指标体系，其灰色类别和美白功能。最后，本文重点介绍创新产品客户满意度的度量。本文的创新点包括建立创新产品客户满意度的灰色评估模型，并提供新的判断标准，以评估创新产品的成功与否。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号