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首页> 外文会议>2011 Fourth International Symposium on Computational Intelligence and Design >A Supply Chain Network Equilibrium Model Based on Corporate Social Responsibility with Multicriteria
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A Supply Chain Network Equilibrium Model Based on Corporate Social Responsibility with Multicriteria

机译：基于企业社会责任和多准则的供应链网络均衡模型

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摘要

In this paper, we develop a three-level supply chain network equilibrium model with multi products and multicriteria based on corporate social responsibility through integrating the maximization of economic benefits, the maximization of social utility and the minimization of environment pollution. Competitive behavior of manufactures and retailers in a no cooperative competitive is analyzed and the multicriteria decision-making behavior is described by using Nash equilibrium theory and the weighted value function. Products utility functions of brand differentiation and consumer preferences from product price, transaction cost and corporation social responsibility are used to analyze product choice in a market, and the optimization conditions of each tier and whole network are developed by variational inequality method. At last we illustrate the model with several numerical examples.
机译：本文通过综合经济效益最大化，社会效用最大化和环境污染最小化，建立了基于企业社会责任的多产品，多准则的三级供应链网络均衡模型。分析了制造商和零售商在无合作竞争中的竞争行为，并利用纳什均衡理论和加权值函数描述了多准则决策行为。利用产品价格，交易成本和企业社会责任等品牌差异化和消费者偏好的产品效用函数来分析市场中的产品选择，并通过变分不等式方法来开发每一层和整个网络的优化条件。最后，我们用几个数值示例说明了该模型。

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