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Evaluation of Home Textile Web Content and Style Based on the Consumers Visual Angle

机译：基于消费者视角的家用纺织品网站内容和风格评价

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摘要

In order to obtain all kinds of home textile websites' key elements, in this paper, we design the corresponding questionnaires for the portal-type, comprehensive-type, profession-type and brand-type home textile websites, and use the method Support Vector Machine to classify and predict the questionnaire data by adjusting the number of training parameters. The number-of the training parameters is selected from the questionnaire options which could be reduced one by one until we get the optimal prediction result. The rest of training parameters would be. the webpage's key elements which are satisfied the customers most. Through training, we found that color, services and help, recommend information and related rankings and news information play important roles when customers buy some product in the professional websites; logo, font, color, pictures and background, product information, recommend and discounts information, service and help, famous brand, advertising position, commodity richness, promotion, the user evaluation and purchase, all these numerous factors of brand-type website are influential on customer satisfaction; Font, color, organization structure and information density, navigation, recommend and discount information and advertising proportion are the main factors of comprehensive home textile website; navigation, information classification, search, links, promotion and propaganda, information, famous brand, service and help, exhibitions and business information to users in Portal-type website evaluation have crucial effect All these results can be used to the future home textile website construction.
机译：为了获得各种家纺网站的关键要素，本文针对门户型，综合型，专业型和品牌型家纺网站设计了相应的问卷，并采用支持向量法通过调整训练参数的数量来对问卷数据进行分类和预测的机器。从问卷选项中选择训练参数的数量，这些选项可以一一减少，直到获得最佳预测结果。其余的训练参数将是。网页上最令客户满意的关键元素。通过培训，我们发现，当客户在专业网站上购买某些产品时，颜色，服务和帮助，推荐信息以及相关的排名和新闻信息会发挥重要作用;徽标，字体，颜色，图片和背景，产品信息，推荐和折扣信息，服务和帮助，知名品牌，广告位置，商品丰富程度，促销，用户评价和购买，所有这些品牌型网站的因素都具有影响力客户满意;字体，颜色，组织结构和信息密度，导航，推荐和折扣信息以及广告比例是综合家用纺织品网站的主要因素;门户网站型网站评估中的导航，信息分类，搜索，链接，促销和宣传，信息，知名品牌，服务和帮助，展览和商业信息对用户具有至关重要的作用所有这些结果可用于将来的家用纺织品网站建设。

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