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Social effectiveness analysis of retail's circulation technology innovation

机译:零售流通技术创新的社会效益分析

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Since 1990s, new retail formats successively come on stage in China, forming the coexistence of various formats. At the same time, with the entrance of international General Merchandising in China, on the one hand, it promotes the development of Chinese General Merchandising. On the other hand, it accelerates the keen competition in Chinese retailing. Based on the background of the development and change of the retailing, on the viewpoint of social effectiveness of retail's circulation technology innovation, analyzing the subjective drive of various retailing formats, to seek development process and development rules of retailing. It is concluded that only Retail Formats with social effectiveness can gain competitive edge in keen competition among various formats.
机译:自1990年代以来,新的零售业态在中国陆续出现,形成了各种业态的共存。同时,一方面随着国际通用商品在中国的进入,它促进了中国通用商品的发展。另一方面,它加速了中国零售业的激烈竞争。在零售发展变化的背景下,从零售流通技术创新的社会效益角度出发,分析各种零售形式的主观驱动力,寻求零售的发展过程和发展规律。结论是,只有具有社会效益的零售业态才能在各种业态之间的激烈竞争中获得竞争优势。

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