Study on Government's Public Service Modes Based on Marketing

机译：基于营销的政府公共服务模式研究

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Government's public service based on marketing means that government and its faculty departments should be oriented with public interest, form a customer-oriented concept, and use related theories, methods and techniques with service marketing in the course of handling social and public affairs in order to build a good government image, establish good relations with the public and achieve social stability and harmonious development. Firstly, this paper studies the government how to build service marketing concept and provide a people-oriented service for the public. And then, SWOT environment analysis model will be adopted to help government lay down service marketing strategies and tactics. In the end, service marketing combination patterns will be discussed in order to construct a service-oriented government in modern society.

机译：政府基于营销的公共服务意味着政府及其教职部门应以公共利益为导向，形成以客户为导向的理念，并在处理社会和公共事务的过程中将相关的理论，方法和技术与服务营销结合使用，以达到树立良好的政府形象，与公众建立良好关系，实现社会稳定和谐发展。首先，本文研究了政府如何树立服务营销观念，为公众提供以人为本的服务。然后，将采用SWOT环境分析模型来帮助政府制定服务营销策略和策略。最后，将讨论服务营销组合模式，以构建现代社会中的服务型政府。

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《International conference on public administration》|2011年|p.332-336|共5页
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作者
JIANG Wen-qin; LIU Tao;
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原文格式 PDF
正文语种
中图分类管理学;管理学;
关键词
Marketing; Government; Public service; Public; Customer;

机译：市场营销;政府;公共服务;公共;客户;

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Study on Government's Public Service Modes Based on Marketing

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