• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>AGBA world congress >Impact of Consumer's Self, Cultural Intelligence and Cultural Distance on Global Tourists' Behavior towards Malaysia
【24h】

Impact of Consumer's Self, Cultural Intelligence and Cultural Distance on Global Tourists' Behavior towards Malaysia

机译：消费者的自我，文化智慧和文化距离对全球游客到马来西亚的行为的影响

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Global tourism industry has emerged as one of the important earners of multi-billion tourist dollars for the Malaysian economy, whose numbers are expected to surpass its national population in the foreseeable future. Since, tourism sector has assumed a significant position in the national economic development, it is imperative to understand the dynamics of global tourists" consumer behavior in order to serve their needs with pragmatism and assist in the formulation of effective marketing strategies at the national level. The current study while unveiling a conceptual framework of analysis wishes to establish linkages between self-concept, cultural intelligence and cultural distance with Malaysia's tourist image globally by exploring the dynamics, interrelationships and effectiveness of these constructs in order to comprehend their cumulative impact on the consumer behavior of global tourists visiting Malaysia. The main contribution of this research, (when completed), will lie in the explanation of a greater proportion of variance in the interface between these variables, thus providing Malaysia's international tourism marketers with clear perspectives of what to do and what not to do when operating in global tourist generating markets.
机译：对于马来西亚经济而言，全球旅游业已成为数十亿美元旅游收入的重要收入之一，预计在可预见的将来，其旅游人数将超过其国民人口。由于旅游业在国民经济发展中占有重要地位，因此必须了解全球游客的消费行为动态，以务实地满足他们的需求，并协助在国家一级制定有效的营销策略。当前的研究在揭示概念分析框架的同时，希望通过探索这些构造的动态，相互关系和有效性，以了解其对消费者的累积影响，从而在全球范围内与马来西亚游客形象建立自我概念，文化智能和文化距离之间的联系。全球游客访问马来西亚的行为本研究的主要贡献（完成时）将在于解释这些变量之间的界面上更大比例的差异，从而为马来西亚的国际旅游营销人员提供清晰的选择以及操作时不可以做的事在全球游客产生的市场中。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号