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Empirical Research on the Factors Affecting of Enterprise's Brand Competitiveness Based on the Consumer's Point of View

机译：基于消费者视角的企业品牌竞争力影响因素实证研究

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摘要

Brand competitiveness is a basis for long-term survival of an enterprise. It can bring long-term interests for enterprise. The academic research on brand competitiveness mainly focuses on the concept of brand competitiveness, the formation mechanism and evaluation indicators, and these are all achieved some results. On the basis of previous studies, from the view of a consumer, authors try to analyze the factors which affecting the brand competitiveness and to propose the dominant factors which affecting the competitiveness of the brand. In an attempt to improve the practical significance of research on factors affecting brand competitiveness, and to rich the relative research on factors affecting the competitiveness of brand.
机译：品牌竞争力是企业长期生存的基础。它可以为企业带来长远利益。关于品牌竞争力的学术研究主要集中在品牌竞争力的概念，形成机理和评价指标上，均取得了一定的成果。在以往研究的基础上，从消费者的角度出发，作者试图分析影响品牌竞争力的因素，并提出影响品牌竞争力的主导因素。试图提高影响品牌竞争力的因素研究的现实意义，丰富影响品牌竞争力的因素的相关研究。

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