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Business process analysis in advertising: An extension to a methodology based on process mining projects

机译：广告业务流程分析：基于流程挖掘项目的方法的扩展

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Nowadays organizations generate large amount of data. Only a few make a good use to optimize the performance of the business. Process mining appears as a branch of the data science that tries to understand the actual operational processes in the organizations through different algorithms, allowing the discovery of process models to give insight of the processes and understand how they can be improved. In this work different process mining techniques are applied to a company dedicated to the advertisement market, specifically the process of dealing with contract issues with customers. The Process Mining Project Methodology was followed to execute a case study. Additional to the basic methodology, elements from the others areas of studies were added to generate better results and have a better understanding of the problem. The case study includes three scenarios with three different hypotheses that were validated through our method.
机译：如今组织生成了大量数据。只有一些很好用来优化业务的表现。流程挖掘显示为数据科学的分支，试图通过不同的算法来了解组织中的实际运营过程，允许发现流程模型以介绍流程并理解如何改进它们。在这项工作中，不同的过程采矿技术适用于致力于广告市场的公司，特别是与客户处理合同问题的过程。遵循过程挖掘项目方法进行执行案例研究。添加了基本方法的额外，来自其他研究领域的元素被添加以产生更好的结果，并更好地了解问题。案例研究包括三种情况，其中通过我们的方法验证了三种不同的假设。

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