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Study on the online reverse auction the innovation of enterprise management

机译：网上逆向拍卖与企业管理创新研究

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摘要

This paper systematic reviews the relevant literatures of online reverse auction. Proposes the business opportunities and challenges brought by online reverse auction for Chinese enterprises to enter the global market from the demand and supply two angles. Analyzes the application environment of online reverse auction and the challenges it poses to the traditional management. Further has got the strategies of the managing innovation of enterprises efficiently using the online reverse auction pattern. Firstly, the enterprises need to re-recognize their living spaces and market opportunities. Secondly, adjust organization structure, transforming enterprise operation mode. Thirdly, upgrade enterprise management information system and form the global dynamic supply chain alliance.
机译：本文系统地回顾了在线反向拍卖的相关文献。从供需两个角度，提出了在线反向拍卖为中国企业进入全球市场带来的商机和挑战。分析了在线反向拍卖的应用环境及其对传统管理的挑战。进一步提出了利用在线逆向拍卖模式有效管理企业创新的策略。首先，企业需要重新认识其生存空间和市场机会。二是调整组织结构，转变企业运作方式。第三，升级企业管理信息系统，形成全球动态供应链联盟。

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