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Typical modes and characteristics of reverse innovation: a multiple cases study on five enterprises operated in China

机译:逆向创新的典型模式和特征:对中国五家企业的多案例研究

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摘要

Along with the internationalisation, the products designed for emerging market start to enter the market of developed country. Reverse innovations become more common. Study on reverse innovation worth of great theoretical and practical meaning. This article summarised three typical modes and concluded four characteristics of reverse innovation through multiple cases study of H3C, King-Mazon, Cisco, HP and GE. The three modes of reverse innovation are product-driven reverse innovation, capital-driven reverse innovation and cooperation-driven reverse innovation. The four characteristics are: 1) reverse innovation is usually an incremental innovation of low-end product; 2) most of reverse innovation products have high cost performance; 3) the advantage of reverse innovation mainly come from the R&D and manufacture process; 4) align with external organisations can accelerate reverse innovation process.
机译:随着国际化,为新兴市场设计的产品开始进入发达国家市场。反向创新变得更加普遍。研究逆向创新具有重要的理论和实践意义。本文通过对H3C,King-Mazon,Cisco,HP和GE的多个案例研究,总结了三种典型的模式并总结了反向创新的四个特征。逆向创新的三种模式是产品驱动的逆向创新,资本驱动的逆向创新和合作驱动的逆向创新。这四个特点是:1)逆向创新通常是低端产品的增量创新; 2)大多数逆向创新产品具有较高的性价比; 3)逆向创新的优势主要来自研发和制造过程; 4)与外部组织保持一致可以加速反向创新过程。

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