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Digital user-industry interactions and Industry 4.0 services to improve customers’ experience and satisfaction in the European bakery sector

机译:数字用户行业互动和行业4.0服务,以提高客户在欧洲面包业部门的经验和满意度

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Future Industry 4.0 is focused on improving production processes through the employment of digital services and technologies. One of the potential approaches to this new paradigm is the creation of information flows across the entire value chain to empower users, increase their knowledge about the product they are buying and feedback producers with data about the customers’ opinions, preferences, and recommendations. To allow a transparent path for information in the value chain, new digital platforms and tools are needed to connect users, producers, and suppliers. DEMETER is a European project focused on improving the efficiency of agri-food sector, according to Industry 4.0 principles. In this paper, we are describing the use case of DEMETER project focused on bakery industry. Five different experiments focused on sharing four different information sources, together with the corresponding tools to guarantee the reliability and transparency of that information, are planned. Recently, results from the first experiment have been obtained and are reported in this paper. Results show how users’ satisfaction highly increases when enriched and personalized production information about products is available through, for example, mobile applications. In the future, this mechanism will include more information from suppliers and other related agents to analyze if this also represents a relevant increase in the users’ satisfaction.
机译:未来的行业4.0专注于通过就业数字服务和技术来改善生产流程。这种新范式的潜在方法之一是在整个价值链中创建信息流量,以赋予用户,从而提高他们对他们正在购买的产品的知识和有关客户意见,偏好和建议的数据的反馈生产商。为了允许有价值链中的信息的透明路径,需要新的数字平台和工具来连接用户,生产者和供应商。 Demeter是一项欧洲项目,据行业4.0原则为重点,侧重于提高农业食品部门的效率。在本文中,我们正在描述侦探项目的用例,专注于面包店行业。五个不同的实验,专注于共享四种不同的信息来源,以及相应的工具,以保证该信息的可靠性和透明度。最近,已经获得了第一个实验的结果并在本文中报道。结果显示,当通过例如移动应用程序可获得有关产品的丰富和个性化生产信息时,用户满意度如何高度增加。在未来,这种机制将包括供应商和其他相关代理商的更多信息,以分析这也代表了用户满意度的相关增加。

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