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首页> 外文会议>International Conference on Service Systems and Service Management >Predict Customer Innovativeness toward Telematics-via Reduced Form Model from a Normative Marketing Perspective
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Predict Customer Innovativeness toward Telematics-via Reduced Form Model from a Normative Marketing Perspective

机译：从规范营销视角下，通过减少形式模型预测远程信息处理的创新

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摘要

Innovation in both technology and service play a crucial role in enhancing consumers' living standard and companies' growth. Outcomes of Innovation often go premature due to failing to cross the chasm of adoption. Literature in this domain takes the positive perspective to describe and explain the phenomena, however, scarcely provides any solution. This study from a normative marketing perspective proposes a customer knowledge management (CKM) approach to articulate how a company ought to do to tackle the issue. It is done by manipulating various forms of reduced-form model for data mining to acquire customers' response toward innovation and predict their adoption intention. An industrial level case study on Telematics adoption attitude is given to delineate the details of implementation.
机译：技术和服务的创新在提高消费者的生活水平和公司的增长方面发挥着至关重要的作用。由于未能越过采用的鸿沟，创新的结果往往会过早。在这个领域的文献采用正视图来描述和解释该现象，然而，几乎没有提供任何解决方案。本研究从规范营销前景提出了客户知识管理（CKM）方法来清楚一家公司如何应该做什么来解决问题。它是通过操纵数据挖掘的各种形式的减少形式模型来完成，以获得客户对创新的反应，并预测其采用意图。对远程信息处理采用态度的工业水平案例研究阐述了实施的细节。

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