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首页> 外文会议>Wuhan international conference on E-business >Research on the Impact of Game Users' Perceived Value on Satisfaction and Loyalty-Based on the Perspectives of Hedonic Value and Utilitarian Value
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Research on the Impact of Game Users' Perceived Value on Satisfaction and Loyalty-Based on the Perspectives of Hedonic Value and Utilitarian Value

机译：基于诸着诸文价值和功利价值的观点，对游戏用户感知价值的影响研究

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摘要

As Chinese game market growing mature, cultivating loyal game users has become the new goals for game companies.Based on the theory of game users experience, this paper constructs the structural model of customer with the variables of perceived value, customer satisfaction and customer loyalty and studies the relationship between the game users' hedonic/utilitarian value and customer satisfaction/customer loyalty from the perspective of the game user utilitarian value and hedonic value.The study finds that the game users' perceived value has a positive effect on customer satisfaction and customer loyalty;while hedonic value has a more significant effect on customer satisfaction than utilitarian value, the latter one has a greater significant effect on customer loyalty than the former one;customer satisfaction has a positive effect on customer loyalty;hedonic value and utilitarian value interact and influence with each other.Implication and recommendation of this research is that enhancing the hedonic and utilitarian value of game users by game companies which is one of the effective ways to improve game users' satisfaction and loyalty.
机译：作为中国游戏市场成熟，培养忠诚的游戏用户已成为游戏公司的新目标。基于游戏用户体验的理论，本文构建了客户的结构模型，具有感知价值的变量，客户满意度和客户忠诚度从游戏用户功利价值和蜂窝价值观的角度研究游戏用户的宿舍/功利价值与客户满意度/客户忠诚度的关系。研究发现游戏用户的感知价值对客户满意度和客户具有积极影响忠诚;虽然惠丹康价值对客户满意度具有比利器价值更大的影响，但后者对客户的忠诚度具有更大的重大影响;客户满意度对客户忠诚度产生了积极影响;百声价值和功利值互动和彼此的影响。这项研究的实现和推荐是增强的游戏公司的游戏用户的宿主和功利价值，这是改善游戏用户满意度和忠诚度的有效方法之一。

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