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The Relationship between Kansei Scale for Uniqueness of Products and Purchase Motivation

机译：产品独特性的关西量表与购买动机之间的关系

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The purpose of this study was to compose Kansei Scale on Uniqueness Products (KSUP) which evaluates the uniqueness of products, and to clarify relations between uniqueness of products and the consumer's purchase motivation. The evaluated products were humidifiers. We examined Kansei elements consisted uniqueness of humidifier, and relationships between Kansei elements of uniqueness and purchase motivation. As the result of present study, it was indicated suggested that the KSUP on humidifier consisted of "Feeling of nondaily life" and "Reminiscent". In addition, "Feeling of nondaily life" showed a tendency to have a high positive correlation with purchase motivation than "Reminiscent". It is expected that the KSUP will become one of the most effective indexes used in product development and that it will help designers develop more attractive products that are in line with consumer needs.
机译：这项研究的目的是撰写《 Kansei独特性产品量表》（KSUP），以评估产品的独特性，并弄清产品独特性与消费者购买动机之间的关系。被评估的产品是加湿器。我们研究了加湿器独特性构成的感性元素，以及感性独特性和购买动机之间的关系。作为本研究的结果，表明在加湿器上的KSUP由“非日常生活的感觉”和“让人联想起”组成。另外，“非日常生活的感觉”与“想起”相比显示出与购买动机具有高度正相关的趋势。预计KSUP将成为产品开发中使用的最有效的指标之一，并将帮助设计人员开发出符合消费者需求的更具吸引力的产品。

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