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Internet services market across Europe during crisis: A study focused on low-income groups

机译:危机期间欧洲上网服务市场:一项专注于低收入群体的研究

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The economical recession of the recent years has affected the economies of European countries and the welfare of their population and markets. In this paper, we focus on the northern and southern European population "at-risk-of-poverty" and study the impact of economical instability of the 2008-2015 period on their behaviour as consumers towards the offered Internet services basket. Intrigued by the contrasting profile of economies of the northern and southern countries, we have selected three representatives of each party (Germany, the Netherlands and Finland for North Europe and Spain, Portugal and Greece for South Europe) to provide a comparison analysis of the Internet services market for the poor during the economical crisis years. In order to obtain further insights, we also proceed to a comparison with the average consumer behaviour of poor population in Europe. Our findings suggest that Internet services can be either a basic need or luxury and that their demand is on the rise despite possible income reduction during crisis.
机译:近年来经济衰退影响了欧洲国家的经济和人口和市场的福利。在本文中,我们专注于北方和南方欧洲人口“贫困风险”,研究了2008 - 2015年期间经济不稳定对其行为的影响,因为消费者对所提供的互联网服务篮。北方和南方国家经济体的对比概况感兴趣,我们选择了每党的三个代表(德国,荷兰和芬兰为北欧和西班牙,葡萄牙和希腊为南欧),提供对互联网的比较分析经济危机期间穷人的服务市场。为了获得进一步的见解,我们还与欧洲人口贫困人口的平均消费者行为进行比较。我们的研究结果表明,互联网服务可以是基本需要或奢侈,尽管危机可能降低可能减少,但他们的需求正在上涨。

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