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首页> 外文会议>Annual Hawaii International Conference on System Sciences >'Falling in Love is a matter of Trust' About the Importance of Trust and Information Substitutes When Offering Digital Paid Services On Dating Websites
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'Falling in Love is a matter of Trust' About the Importance of Trust and Information Substitutes When Offering Digital Paid Services On Dating Websites

机译：“坠入爱河是信任的重要性”关于在约会网站提供数字付费服务时的信任和信息替代品的重要性

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摘要

Customers are increasingly demanding trustworthy paid services in the digital economy. While there is an increasing amount of scientific literature on the economics of the Internet and trust, empirical studies concerning paid services can scarcely be found. This paper discusses research in the field of trust and reputation on paid services for dating websites. Considering the literature and examining an extensive data basis, we deploy two hypotheses to highlight reputation mechanisms of the supplier as well as the reputation of the consumers and the number of purchase transactions and revenues of digital paid services on dating websites in this evolving field. Several statistics included in this paper underline a strong and significant influence of information substitutes such as a seller's reputation or reputation mechanisms among the customers on the number of purchase transactions and revenues of digital paid services on dating websites.
机译：客户越来越苛刻数字经济值得信赖的薪酬服务。虽然对互联网和信任经济学的科学文献越来越大，但几乎没有找到有关付费服务的实证研究。本文讨论了约会网站付费服务的信任和声誉领域的研究。考虑到文献和检查广泛的数据，我们部署了两个假设，突出了供应商的声誉机制以及消费者的声誉以及在这一演变领域的约会网站上的数字付费服务的购买交易数量和收入。本文中包含的几种统计数据强调了信息替代品的强大和重大影响，例如卖方客户在客户的购买交易数量和数字付费服务的收入上的信誉或声誉机制。

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