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Analysis of Social Influence and Information Dissemination in Social Media: The Case of Twitter

机译:社交媒体中的社会影响力和信息传播分析:以Twitter为例

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To understand how the influences of event information dissemination on social media can be identified, we propose three perspectives for investigating this topic: the number of related messages posted by the influences, the number of related messages in which the influences are mentioned by other users, and the number of influences' messages that are reposted. The findings regarding social influences can help companies identify the key people or organizations with whom they must engage. In addition, we used a social network diagram to depict how event information is disseminated from the influences. This diagram shows the top influences at different stages of information dissemination. Effectively modeling relationships among top uses and accordingly using them to filter or recommend information are fundamental for mining social networking services. To illustrate our approach, we used the tweets from the Windows 8.1 launch event as a case study.
机译:为了了解如何识别事件信息传播对社交媒体的影响,我们提出了三种研究此主题的观点:影响发布的相关消息数,其他用户提及影响的相关消息数,以及重新发布的影响力消息的数量。有关社会影响力的发现可以帮助公司确定他们必须与之接触的关键人物或组织。此外,我们使用社交网络图来描述事件信息如何从影响中传播。该图显示了信息传播不同阶段的主要影响。有效地建模顶级用户之间的关系并相应地使用它们来过滤或推荐信息对于挖掘社交网络服务至关重要。为了说明我们的方法,我们以Windows 8.1启动事件中的推文为案例研究。

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