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Envision as Choice Architecture: Can Smarter Defaults Lead to More Sustainable Designs?

机译:构想为选择的体系结构:更智能的默认设置可以导致更可持续的设计吗?

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Like any decision making framework, the Envision rating system has embedded "choice architecture"; for instance, some options are presented before others, options are grouped together, and some are even pre-selected. Whether intentionally designed to do so or not, choice architecture influences the decisions which are made. In our research, we are examining how Envision's current choice architecture, as well as adjustments to it, might help infrastructure stakeholders choose more sustainable options. In this paper, we draw from behavioral science literature to describe and categorize choice architecture in Envision. We then explore whether changes to defaults, one form of choice architecture, may impact design outcomes. The current default in each category of Envision is zero points, and projects can earn points by improving upon industry norms. We hypothesize that a more ambitious default will lead to higher point scores and a more sustainable design. Our rationale is supported by query theory, in which choices are made based on a linear series of questions and these questions are dependent on the starting point, or default. Research in behavioral economics and consumer decisions have shown that simply changing defaults can lead to drastically different decisions. In this paper, we share our methods and preliminary findings from the study of defaults. Then we describe other choice architecture interventions, which warrant further study as they may influence decisions made using the Envision rating system.
机译:像任何决策框架一样,Envision评级系统也嵌入了“选择架构”。例如,某些选项先于其他选项出现,选项被组合在一起,有些甚至被预先选择。无论是否有意设计这样做,选择体系结构都会影响所做出的决策。在我们的研究中,我们正在研究Envision当前的选择架构以及对其进行的调整如何帮助基础架构涉众选择更可持续的选择。在本文中,我们从行为科学文献中对Envision中的选择架构进行描述和分类。然后,我们探讨对默认值(一种选择架构的一种形式)的更改是否会影响设计结果。目前,Envision的每个类别中的默认值均为零,而项目可以通过改进行业规范来获得积分。我们假设更大胆的违约将导致更高的分数和更可持续的设计。我们的理论基础得到查询理论的支持,在查询理论中,选择是根据一系列线性问题进行的,而这些问题取决于起点或默认值。对行为经济学和消费者决策的研究表明,简单地改变违约行为会导致截然不同的决策。在本文中,我们将分享我们的方法和对违约研究的初步发现。然后,我们描述其他选择体系结构的干预措施,这些干预措施可能会影响使用Envision评级系统做出的决策,因此有待进一步研究。

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