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BYOD Flexibility: The Effects of Flexibility of Multiple IT Device Use on Users' Attitudes and Continuance Intention

机译:BYOD灵活性:多种IT设备使用灵活性对用户态度和持续意图的影响

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With the increasing popularity of Bring Your Own Device (BYOD) in companies currently, the flexibility of using more than one personal IT device (PITD) to perform a task requires further attention. This study defines the flexibility of multiple PITD use as a situation in which multiple PITDs are available to users to choose from to complete a specific task. Building on the psychological reactance theory, we extend our investigation into how high and low flexibility of multiple PITD use interacts with task complexity to influence users' affective and cognitive appraisals and continuance intention of PITD use. The results can contribute to our understanding on the situations that may result in more positive attitudes toward PITD use and in turn higher continuance intention. These results can help companies design their PITD strategy and also extend psychological reactance theory into the context of multiple PITD use, paving the way for this research area.
机译:当前,随着自带设备(BYOD)在公司中的日益普及,使用多个个人IT设备(PITD)执行任务的灵活性需要进一步关注。这项研究将多种PITD的使用灵活性定义为一种情况,在这种情况下,用户可以从中选择多个PITD来完成特定任务。基于心理反应理论,我们扩展了对多种PITD使用的高低灵活性与任务复杂性如何相互作用以影响用户对PITD使用的情感和认知评估以及持续意图的调查。结果可以帮助我们更好地理解可能会导致对使用PITD的态度更加积极,进而具有更高的持续性意愿的情况。这些结果可以帮助公司设计其PITD策略,也可以将心理反应理论扩展到多次使用PITD的背景下,从而为该研究领域铺平了道路。

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