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首页> 外文期刊>Kybernetes: The International Journal of Systems & Cybernetics >Social influence or personal attitudes? Understanding users' social network sites continuance intention
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Social influence or personal attitudes? Understanding users' social network sites continuance intention

机译：社会影响力或个人态度？ 了解用户的社交网站持续意图

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摘要

Purpose This study aimed to examine the impact of social influence and personal attitudes on users' continuance intention. Based on social influence theory, this study developed a theoretical model to explore what factors can influence users' social network sites continuance intention. Design/methodology/approach To validate the research model, the authors used an online survey instrument to gather data. Hypotheses were tested using partial least squares modeling. Findings Using a data set including 229 WeChat users in China, the authors found that the influence of subjective norms and group norms on continuance intention is insignificant. Moreover, social identity and personal attitudes were proved to be significant predictors of continuance intention. Specifically, gender played a moderating role in the relationship between social identity and continuance intention. In addition, gender moderated the effect of personal attitudes on continuance intention as well. Originality/value This study provided insights into how social influence affects users' continuance intention. Moreover, this study concentrated on the different impact of social influence and personal attitudes on users' continuance intention. Specifically, the authors explored gender differences in users' continuance intention. The results extend the knowledge about the differences of males versus females in using social network sits.
机译：目的本研究旨在审查社会影响力和个人态度对用户持续意图的影响。基于社会影响理论，本研究开发了一个理论模型，探讨了影响用户的社交网站的哪些因素持续意图。设计/方法/方法来验证研究模式，作者使用了在线调查仪器收集数据。使用部分最小二乘建模测试假设。作者发现使用包括229个微信用户的数据集的调查结果发现，主观规范和群体规范对持续意图的影响是微不足道的。此外，证明社会形式和个人态度被证明是持续意图的重要预测因子。具体而言，性别在社会认同与持续意图之间的关系中发挥了适度的作用。此外，性别也适用于个人态度对持续意图的影响。本研究的原创性/值提供了对社会影响如何影响用户的持续意图的见解。此外，这项研究集中在社会影响力的不同影响和对用户持续意图的个人态度。具体而言，提交人探讨了用户的持续意图的性别差异。结果延长了对使用社交网络坐的男性对女性的差异的知识。

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