• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文期刊>Information development >Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities
【24h】

Understanding motivations for continuance intention of online communities in China: A comparison of active users of social networking sites and virtual communities

机译：了解中国在线社区持续意图的动机：社交网站和虚拟社区活跃用户的比较

获取原文
获取原文并翻译 | 示例
           
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

Social networking sites (SNSs) and virtual communities (VCs) are popular online social media having similarities and differences. The paper investigated the difference in motivations and in the relationships from motivations to continuance intention between active users of SNSs and VCs. The results show that while connecting with old friends, meeting new people, seeking information, seeking entertainment, and seeking social support are significant motivations of both communities' active users, active users of SNSs rate higher motivation to connect with old friends than VCs; seeking information and social support motivations have the same effect on the continuance intention of the both communities' active users through attitude; connecting with old friends and meeting new people motivations have obvious different effects on continuance intention through attitude between the two communities' active users.
机译：社交网站（SNS）和虚拟社区（VC）是流行的具有相似性和差异性的在线社交媒体。本文研究了动机和SNS和VC的活跃用户之间从动机到持续意图的关系的差异。结果表明，在与老朋友联系，结识新朋友，寻求信息，寻求娱乐和寻求社会支持的过程中，这两个社区的活跃用户的动机都是很大的，但与社交网络相比，SNS的活跃用户与老朋友联系的动机更高；通过态度寻求信息和社会支持动机对两个社区的积极用户的持续意图具有相同的影响；通过两个社区的活跃用户之间的态度，与老朋友联系和结识新朋友的动机对持续意愿的影响明显不同。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号