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STRATEGIC MANAGEMENT IN THE SOUTH AFRICAN GOLD MINING INDUSTRY: A SIBANYE GOLD LIMITED CASE

机译:南非金矿业的战略管理:苏义金有限公司

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The South African gold mining industry dominated the global gold mining industry in the late 19~(th) century, it is now considered to be in a declining phase. The unbundling of Gold Fields Ltd.'s deep level, narrow vein underground operations in South Africa to form Sibanye Gold Ltd. (Sibanye) is a good case since the organization is considered to be profitable and on a growth path. The main objective of this research project is to answer the following questions; Why is Sibanye considered to be profitable and on a growth path given the challenges facing the South African gold mining industry? How does the organization utilize strategic management as a tool to survive? This research investigation is achieved primarily through the use of structured questionnaires which investigates key factors in the organization's strategic management process. The organization's documentation is also used to supplement the questionnaire results. The research results established that Sibanye, as an organization, is performing satisfactorily regarding key factors in its strategic management process. These factors include the vision, mission, strategic goals, SWOT analysis (strategic formulation), corporate governance policies, financial support (strategic implementation), ongoing assessment of strategic initiatives, and identifying failure when strategic initiatives are failing (strategic evaluation). The research establishes consistency between information extracted from Sibanye's documentation and the research questionnaire's results. The study recommends that the organization should improve on factors such as organizational structure, human resource department and abandoning, adjusting or developing new strategies subsequent to evaluation of the initial ones.
机译:南非金矿产业在19世纪末占全球金矿业,现在被认为是处于下降的阶段。黄金田地有限公司的区间深度水平,南非狭窄的静脉地下行动,形成锡金纳金有限公司(SIBANEE),自组织被认为是有利可图和增长路径的好案例。本研究项目的主要目标是回答以下问题;为什么SIBANEE被认为是有利可图的,并且在南非金矿业挑战面临的挑战挑战?组织如何利用战略管理作为生存的工具?该研究调查主要通过使用结构化问卷来实现,该问卷调查了本组织的战略管理进程中的关键因素。该组织的文件也用于补充问卷结果。研究结果确定,作为一个组织,西班牙人在其战略管理进程中对关键因素表现得令人满意。这些因素包括愿景,使命,战略目标,SWOT分析(战略制定),公司治理政策,资金支持(战略实施)的战略举措持续的评估,并在战略举措未能识别失败(战略评估)。该研究在Sibanee文档中提取的信息与研究问卷的结果之间建立了一致性。该研究建议本组织应改善组织结构,人力资源部门和放弃,调整或制定评估初始初始战略等因素。

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