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A Study of Antecedents of Sense of Presence in Virtual World: Virtual Presence vs. Social Presence

机译:虚拟世界中存在感的前提研究:虚拟存在与社会存在

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Virtual World as an electronic artificial environment, enables users to have an identity while interacting with others is one of the new instances of Computer-Mediated Communications environment. Our study aims to elaborate the two types of presence in virtual world and their effects on users' satisfaction and loyalty in second life. In addition we try to elaborate the factors that affect virtual and social presence. We used survey in order to collect data from a student sample frame. Our samples are students who at least have three weeks experience with second life in order to measure our model. Results of the research suggested that cognitive absorption positively influence virtual presence and sense of belonging positively influence social presence. In addition our results suggested that sense of presence in virtual world increase satisfaction and loyalty among virtual world users.
机译:虚拟世界作为一种电子人工环境,使用户能够在与他人互动的同时拥有一个身份,这是计算机介导通信环境的新实例之一。我们的研究旨在阐述虚拟世界中的两种类型的存在及其对用户第二人生的满意度和忠诚度的影响。此外,我们尝试阐述影响虚拟和社交存在的因素。我们使用问卷调查是为了从学生样本框架中收集数据。我们的样本是至少拥有三周第二人生经验的学生,以评估我们的模型。研究结果表明,认知吸收对虚拟存在有正面影响,而归属感对社会存在有正面影响。此外,我们的结果表明,虚拟世界中的存在感可以提高虚拟世界用户之间的满意度和忠诚度。

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