WHY DO CUSTOMERS SWITCH SUPPLIERS: LITERATURE REVIEW AND EVIDENCE FROM A NEW ELECTRICITY SUPPLIER IN SLOVENIA

机译：客户为什么要开关电源：文献复习和来自斯洛文尼亚新供电商的证据

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Our research on consumers switching identifies similar drivers as most of the empirical studies. The price of theelectricity and associated savings appear to be one of the most decisive factors impacting switching decisions. Inaddition, some non-price related factors (such as loyalty, information, the company's image, offer of other services)also affect switching. This finding deserves a special attention in the current situation of a severe price competitionthat squeezes the suppliers’ profits. In the future suppliers should build their marketing strategies on non-pricefactors to a larger extent in order to maintain or increase their market shares.

机译：我们对消费者转换的研究发现，与大多数实证研究一样，类似的驱动因素也是如此。的价格电力和相关的节约似乎是影响转换决策的最决定性因素之一。在此外，一些与价格无关的因素（例如忠诚度，信息，公司形象，提供其他服务）也影响切换。在当前激烈的价格竞争中，这一发现值得特别关注。挤压了供应商的利润。将来，供应商应基于非价格制定其营销策略为了更大程度地维持或增加其市场份额而需要考虑的因素。

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《IAEE international conference;International Association for Energy Economics》|2015年|1-2|共2页
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Nevenka Hrovatin; Lea Petrač; Gorazd Skubin;
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WHY DO CUSTOMERS SWITCH SUPPLIERS: LITERATURE REVIEW AND EVIDENCE FROM A NEW ELECTRICITY SUPPLIER IN SLOVENIA

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