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Determinants of electronic commerce - the factors of acceptance in Montenegro

机译：电子商务的决定因素-黑山的接受因素

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The paper presents the results of the level of adoption of e-commerce in Montenegro and provides an overview of the factors which slows the use of its full potential. The aim of the research is to create a picture of the perception of e-commerce in terms of consumer and to identify the determinants that can be affected in order to create a better environment for electronic transactions in Montenegro. Quantitative research (conducted through survey) and qualitative research (conducted through assessment of web sites of companies that are on the supply side), are associated with the subjective judgment of the authors, in order to better examine the key issues that affect the decision on the online store. Research has shown that the potentials of electronic commerce in Montenegro are great, but that there is still not a critical mass of users. On the other hand, in companies that are on the supply side, there are ambitions, but there is not enough knowledge to further examine the potential of electronic commerce and properly direct the offer to the different categories of clients.
机译：本文介绍了黑山采用电子商务水平的结果，并概述了阻碍充分利用其潜力的因素。该研究的目的是从消费者的角度对电子商务的看法进行描绘，并确定可能受到影响的决定因素，以便为黑山的电子交易创造更好的环境。定量研究（通过调查进行）和定性研究（通过评估供应方公司的网站进行）与作者的主观判断相关联，以便更好地研究影响决策的关键问题。在线商店。研究表明，黑山的电子商务潜力巨大，但仍然没有大量的用户。另一方面，在供应方的公司中，有野心，但没有足够的知识来进一步检查电子商务的潜力，并将报价正确地定向到不同类别的客户。

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