声明
ACKNOWLEDMENTS
ABSTRACT
摘要
TABLE OF CONTENTS
LIST oF ABREVIATIONS
LIST OF TABLES
LIST OF FIGURES
CHAPTER ONE INTRODUCTION
1．1 Background of the Study
1．1．1 Electronic Commerce Concept
1．1．2 Small and Medium Enterprises in Kenya
1．2 Statement of the problem
1．3 Obiective of the Study
1．5 Scope of the Study
1．4 Significance of the study
1．6 Organization of the Study
CHAPTER TWO LITERATURE REVIEW
2．1．1 Technology Acceptance Models(TAM)
2．1．2 The Unified Theory of Acceptance and Use of Technology(UTAUT)
2．2 Empirical Review
2．2．1 SMEs’Adoption of E-commerce
2．2．2 Determinants of Adoption of E-commerce in SMEs
2．3 Conceptual Framework
CHAPTER THREE OVERVIEW OF SMES IN KENYA
CHAPTER FOUR RESEARCH METHODOLOGY
4．1 Research Design
4．2 Target Population
4．3 Sampling Frame and Technique
4．4 Instrumentation
Reliability of the research instrument
4．5 Data Collection
4．6 Methods of Data analysis
CHAPTER FIVE DATA ANALYSIS，PRESENTATION AND INTERPRETITION
5．1 Response Rate
5．2 General Information
5．2．1 Gender of the Respondents
5．2．2 Age Bracket of the Respondents
5．2．3 Level of Educafion of the Respondents
5．2．4 The length of business in existence
5．2．5 Number of Employees in the SMEs
5．3．2 Homoscedasticity test
5．3．3 Multicolinearity test
5．3．4 Auto-correlation
5．4 Factors affecting Adoption of Internet commerce in SMEs
5．4．1 Descriptive Analysis for Technological Infrastructure
5．4．2 Descriptive analysis for organizational Factors
5．4．3 Descriptive analysis for Security Factors
5．4．4 Descriptive analysis for Legislation Factors
5．5 Descriptive analysis for Adoption of B2C Internet commerce
5．6 Inferential Analysis
5．6．1 Correlations of the Study Variables
5．6．2 Regression Analysis Results
5．7 Hypotheses Testing Results
CHAPTER SIX SUMMARY,CONCLUSIONS AND RECOMMENDATIONS
6．1 Summary of Findings
6．1．1 Influence of organizational factors on adoption of B2C internet commerce among SMEs
6．1．2 Influence of technological factors on adoption of B2C internet commerce among SMEs
6．1．3 Influence of security factors on adoption of B2C internet commerce among SMEs
6．1．4 Influence of Legislation factors on adoption of B2C internet commerce among SMEs
6．2 Conclusion
6．3 Recommendations
6．4 Recommendation for Further Studies
REFERENCES
APPENDICES
江西财经大学;
