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首页> 外文会议>China academic conference on printing and packaging >'Creative Commons' Public Licensing for the Competitive Markets of the Publishing, Printing, and Packaging Industries
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'Creative Commons' Public Licensing for the Competitive Markets of the Publishing, Printing, and Packaging Industries

机译：出版，印刷和包装行业竞争市场的“知识共享”公共许可

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摘要

Intellectual property rights protection is one of the major strategies of publishing, printing, and packaging companies. It strengthens competitive advantages in a highly competitive environment, particularly, in the digital age. New packaging structure, and packaging content and visual design are valuable targets to be protected under IPR mechanisms. Under IPR mechanisms, not only IPR costs are high for R&D but also the high risk being charged with IPR infringement. For small and mid-size design service companies, it is too complicate to treat IPR issues and difficult to reduce IPR costs. Is there any IPR mechanism that small and mid-size design companies could follow to reduce intellectual property costs and the cost of being charged with IPR infringement? 'Technology and knowledge sharing" has developed since the last decade of the 20th century. The open-source movement philosophy has developed to several mechanisms, such as, Open Design, Science Commons, and Creative Commons. This paper is focused on "Creative Commons and IP sharing", to discuss the value of IP sharing for design fields. "Increasing marginal utility" is a major economic theory in this paper used to describe what benefits Open Design And Creative Commons could contribute to the design, publishing, printing, and packaging industries. Expert interviews and case studies are major research methods of this article.
机译：知识产权保护是出版，印刷和包装公司的主要战略之一。在竞争激烈的环境中，尤其是在数字时代，它增强了竞争优势。新的包装结构，包装内容和视觉设计是受IPR机制保护的重要目标。在知识产权机制下，不仅研发的知识产权成本高昂，而且侵犯知识产权的风险也很高。对于中小型设计服务公司而言，解决知识产权问题过于复杂，并且难以降低知识产权成本。中小型设计公司是否可以遵循任何知识产权保护机制来降低知识产权成本和降低知识产权侵权指控的成本？自20世纪最后十年以来，“技术和知识共享”得到了发展。开源运动哲学已发展为多种机制，例如开放设计，科学共同体和知识共享。和IP共享”，以讨论IP共享在设计领域的价值。“增加边际效用”是本文的主要经济学理论，用于描述开放设计和知识共享可以为设计，发布，印刷和设计带来哪些好处。包装行业：专家访谈和案例研究是本文的主要研究方法。

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