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Promoting e-Commerce Software Platforms Adoption as a Means to Overcome Domestic Crises: The Cases of Portugal and Spain Approached from a Focus-Group Perspective

机译:推动电子商务软件平台作为克服国内危机的手段:葡萄牙和西班牙的案例从焦点集团的角度达到了焦点

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Focus group interactions led to a set of strategic recommendations with regards to how to improve e-Commerce adoption levels in Iberian enterprises, essential in times of crises. Suggestions include: (1) Create actions to influence the governments of the Iberian Peninsula to re-evaluate the legislation that regulates e-Commerce; (2) Encourage venture capitalists, banks and business angels to create financing lines with better access; (3) Encourage European institutions of higher education to create partnerships with Iberian enterprises in a way that the technical know-how in these enterprises could be mixed with the scientific knowledge of those institutions; (4) Create, alongside with training organizations and universities, a set of new training courses directed at Iberian enterprises focusing on concepts such as Web 2.0 capabilities and the maintaining of a coherent online organizational identity. Increases in e-Commerce transactions may bring changes in mentality and greater prosperity to nations such as Portugal and Spain.
机译:焦点小组相互作用导致了与关于如何提高在伊比利亚企业电子商务采纳水平,在危机时期必不可少的一套战略建议。建议包括:(1)创建行动,伊比利亚半岛的影响政府重新评估调节电子商务的立法; (2)鼓励风险投资,银行和商业天使创造更好的获得融资线; (3)鼓励高等教育的欧洲机构的方式来创建伊比利亚企业的合作伙伴关系,技术诀窍,在这些企业可以与这些机构的科学知识进行混合; (4)创建,沿着与培训机构和大学,一组针对伊比利亚企业侧重于概念,如Web 2.0功能新的培训课程和保持一个连贯的在线组织的身份。在电子商务交易的增加,可能带来思路和更大的繁荣变为国家,如葡萄牙和西班牙。

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