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Preface

机译:前言

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摘要

Improving the human condition requires understanding, forecasting, and impacting socio-cultural behavior both in the digital and non-digital world. Increasing amounts of digital data, embedded sensors collecting human information, rapidly changing communication media, changes in legislation concerning digital rights and privacy, spread of 4G technology to developing countries etc. are creating a new cyber-mediated world where the very precepts of why, when, and how people interact and make decisions are being called into question. For example, Uber took a deep understanding of human behavior vis-a-vis commuting, developed software to support this behavior, ended up saving human time (and so capital) and reducing stress, and thus indirectly created the opportunity for humans with more time and less stress to evolve new behaviors. Scientific and industrial pioneers in this area are relying on both social science and computer science to help make sense of and impact this new frontier. To be successful, a true merger of social science and computer science is needed. Solutions that rely only on social science or only on computer science are doomed to failure. For example, Anonymous developed an approach for identifying members of terror groups such as ISIS on the social media platform Twitter using state-of-the-art computational techniques. These accounts were then suspended. This was a purely technical solution. The response was those individuals with suspended accounts just moved to new platforms, and resurfaced on Twitter under new IDs. In this case, failure to understand basic social behavior resulted in an ineffective solution.
机译:改善人类状况需要理解,预测并影响数字和非数字世界中的社会文化行为。越来越多的数字数据,嵌入式收集人类信息的传感器,迅速变化的通信媒体,有关数字权利和隐私的立法变更,4G技术向发展中国家的普及等,正在创造一个新的网络媒介世界,其中为什么会这样,人们何时,如何互动以及如何做出决策受到质疑。例如,Uber对通勤上的人类行为有了深刻的了解,开发了支持这种行为的软件,最终节省了人类的时间(以及资本)并减轻了压力,从而间接地为人类提供了更多的机会并减少了发展新行为的压力。该领域的科学和工业先驱者都依靠社会科学和计算机科学来帮助理解和影响这一新领域。为了取得成功,需要将社会科学与计算机科学真正融合。仅依靠社会科学或仅依靠计算机科学的解决方案注定要失败。例如,匿名组织开发了一种使用最新的计算技术在社交媒体平台Twitter上识别恐怖组织(例如ISIS)成员的方法。这些帐户随后被暂停。这是一个纯粹的技术解决方案。对此的回应是,那些拥有暂停帐户的个人刚刚移至新平台,并在Twitter上以新ID重新出现。在这种情况下,无法理解基本的社会行为会导致无效的解决方案。

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