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Consumers' intention to purchase remanufactured electronic products: An empirical study in China

机译：消费者购买再制造电子产品的意图：在中国的一项实证研究

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摘要

Remanufacturing has been characterized as a critical component of the circular economy and an engine of the closed loop supply chain process. However, few researches focus on consumers' intention to purchase remanufactured products. To enrich researches on this, we propose an extended theory of planned behavior (TPB) by adding more explanative variables to investigate the affecting factors of consumers' purchase intention towards remanufactured electronic products. We collected data by conducting an online questionnaire survey and applied them to test our model. The empirical results indicate that purchase attitude, subjective norm, perceived behavior control, and product knowledge are antecedents to consumers' purchase intention of remanufactured electronic products. More specifically, perceived quality and perceived knowledge have a positive impact on purchase attitude. But perceived risk has a negative impact on both purchase attitude and purchase intention. Surprisingly, perceived quality and perceived benefits have a positive but insignificant influence on purchase intention, while perceived benefits have a negative and insignificant relationship with purchase attitude. The reason may lie in that consumers are worried a lot about the quality of remanufactured products and not willing to pay a premium for remanufactured products.
机译：再制造已被描述为循环经济的关键组成部分，并且是闭环供应链流程的引擎。但是，很少有研究关注消费者购买再制造产品的意图。为了丰富对此的研究，我们提出了计划行为的扩展理论（TPB），方法是添加更多解释变量来调查消费者对再制造电子产品的购买意愿的影响因素。我们通过进行在线问卷调查收集了数据，并将其应用于测试我们的模型。实证结果表明，购买态度，主观规范，感知行为控制和产品知识是消费者再制造电子产品购买意愿的先决条件。更具体地说，感知质量和感知知识对购买态度有积极影响。但是，感知风险对购买态度和购买意愿均具有负面影响。令人惊讶的是，感知质量和感知利益对购买意愿具有积极但微不足道的影响，而感知利益与购买态度则具有消极和无关紧要的关系。原因可能在于，消费者非常担心再制造产品的质量，而不愿意为再制造产品支付溢价。

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