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Qualitative Market Research

中文名称：定性市场研究

ISSN：1352-2752
出版周期：3 times a year

发文量：486

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1.Ethical and social responsibility issues in grocery shopping: a preliminary typology

机译：杂货店购物中的道德和社会责任问题：初步类型
- 作者：Juliet Memery;Phil Megicks;Jasmine Williams
- 期刊名称：《Qualitative Market Research》 | 2005年第4期
- ethics;
- social responsibility;
- stores and supermarkets;
- shopping;
- corporate image;
2.Defying marketing sovereignty: voluntary simplicity at new consumption communities

机译：违反市场主权：在新的消费社区自愿简化
- 作者：Caroline Bekin;Marylyn Carrigan;Isabelle Szmigin
- 期刊名称：《Qualitative Market Research》 | 2005年第4期
- ethics;
- marketing;
- consumption;
- United Kingdom;
- lifestyles;
3.A projectives perspective of international 'e'-services

机译：国际“ e”服务的投射视角
- 作者：Elaine Ramsey;Patrick Ibbotson;Jim Bell;Brendan Gray
- 期刊名称：《Qualitative Market Research》 | 2004年第1期
- small to medium-sized enterprises;
- innovation;
- electronic commerce;
- internet;
- research;
4.A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledge-based and high-tech start-ups

机译：在基于知识的高科技初创企业中，应考虑商业智能和电子商务在管理和营销决策中的作用
- 作者：Jimmy Hill;Terri Scott
- 期刊名称：《Qualitative Market Research》 | 2004年第1期
- business analysis;
- electronic commerce;
- research methods;
- entrepreneurialism;
- network synthesis;
- Northern Ireland;
5.Consumer-driven innovation networks and e-business management systems

机译：消费者驱动的创新网络和电子商务管理系统
- 作者：Howard Cox;Simon Mowatt
- 期刊名称：《Qualitative Market Research》 | 2004年第1期
- trust;
- electronic commerce;
- complexity theory;
- consumers;
- supplier relations;
- inventory control;
6.Bla-bla-bla: video chat service on the Internet a market feasibility study

机译：bla-bla-bla：互联网上的视频聊天服务市场可行性研究
- 作者：Adam Lindgreen;Michael Antioco;Martin Wetzels
- 期刊名称：《Qualitative Market Research》 | 2004年第1期
- computer networks;
- internet;
- market research;
- software engineering;
- Belgium;
7.The importance of a strong business-IT relationship for the realisation of benefits in e-business projects: the experiences of Egg

机译：牢固的业务与IT关系对于在电子商务项目中实现收益的重要性：Egg的经验
- 作者：Sue Clarke;Neil Doherty
- 期刊名称：《Qualitative Market Research》 | 2004年第1期
- electronic commerce;
- information strategy;
- benefits management;
- project systems;
8.Online banking information: what we want and what we get

机译：网上银行信息：我们想要什么，我们得到什么
- 作者：Kathryn Waite;Tina Harrison
- 期刊名称：《Qualitative Market Research》 | 2004年第1期
- information searches;
- consumer behaviour;
- banking;
- internet;
9.Trust formation in cross-cultural business-to-business relationships

机译：跨文化企业对企业关系中的信任形成
- 作者：Troy Heffernan
- 期刊名称：《Qualitative Market Research》 | 2004年第2期
- relationship marketing;
- trust;
- business-to-business marketing;
10.The influence of information and advice on competitive strategy definition in small-and medium-sized enterprises

机译：信息和建议对中小企业竞争战略定义的影响
- 作者：G. Ian Burke;Denise G. Jarratt
- 期刊名称：《Qualitative Market Research》 | 2004年第2期
- competitive strategy;
- small to medium-sized enterprises;
11.Internal brand building in multicultural organisations: a roadmap towards action research

机译：多元文化组织内部的品牌建设：行动研究路线图
- 作者：Christine Vallaster
- 期刊名称：《Qualitative Market Research》 | 2004年第2期
- brand management;
- social interaction;
- leadership;
- culture (sociology);
12.High-tech corporate branding: lessons for market research in the next decade

机译：高科技企业品牌：未来十年的市场研究经验教训
- 作者：Julie Schoenfelder;Phil Harris
- 期刊名称：《Qualitative Market Research》 | 2004年第2期
- brands;
- brand management;
- market research;
- electronics industry;
13.Applying interactional psychology to salesforce management: a socialization illustration

机译：将交互心理学应用于销售人员管理：社交化插图
- 作者：D. Todd Donavan;Xiang Fang;Neeli Bendapudi;Surendra N. Singh
- 期刊名称：《Qualitative Market Research》 | 2004年第2期
- psychology;
- sales force;
- socialization;
- sales management;
14.Agents of change: how young consumers are changing the world of marketing

机译：变革的推动者：年轻消费者如何改变营销世界
- 作者：Ian Spew;Merlin Stone
- 期刊名称：《Qualitative Market Research》 | 2004年第2期
- information society;
- young adults;
- customers;
- marketing;
15.Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values

机译：打造竞争优势：用基于定位的价值观来调节企业行动
- 作者：Michael Beverland;Lawrence S. Lockshin
- 期刊名称：《Qualitative Market Research》 | 2004年第3期
- entrepreneurialism;
- niche marketing;
- strategic management;
16.Understanding practices at the 'ethnic' marketing/entrepreneurship interface: a case study of Kirit Pathak

机译：在“族裔”营销/创业界面了解实践：以Kirit Pathak为例
- 作者：Shiv Chaudhry;Dave Crick
- 期刊名称：《Qualitative Market Research》 | 2004年第3期
- private ownership;
- ethnic groups;
- marketing management;
- entrepreneurialism;
- interface management;
17.The nature of networking in small firms

机译：小公司网络的性质
- 作者：Aodheen ODonnell
- 期刊名称：《Qualitative Market Research》 | 2004年第3期
- entrepreneurialism;
- marketing;
- small enterprises;
- socialization;
18.Relationships, marketing and small business: an exploration of links in theory and practice

机译：关系，营销与小企业：理论与实践之间的联系探索
- 作者：Grigorios Zontanos;Alistair R. Anderson
- 期刊名称：《Qualitative Market Research》 | 2004年第3期
- marketing;
- relationship marketing;
- small enterprises;
- entrepreneurialism;
- socialization;
19.Marketing in the social enterprise context: is it entrepreneurial?

机译：社会企业背景下的营销：是企业家吗？
- 作者：Eleanor Shaw
- 期刊名称：《Qualitative Market Research》 | 2004年第3期
- entrepreneurialism;
- marketing;
- quality;
- research;
- social environment;
20.Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur

机译：哀悼与小夜曲：文化企业家的关系营销和合法化策略
- 作者：Nicholas C. Wilson;David Stokes
- 期刊名称：《Qualitative Market Research》 | 2004年第3期
- relationship marketing;
- entrepreneurialism;
- socialization;
- finance;
21.Qualitative issues in IT and organizational processes in implementing marketing strategies

机译：实施营销策略时IT和组织过程中的定性问题
- 作者：Ashok Ranchhod;Calin Gurau
- 期刊名称：《Qualitative Market Research》 | 2004年第4期
- marketing;
- internet;
- marketing strategy;
- technology led strategy;
22.Customer and company voices in e-commerce: a qualitative analysis

机译：客户和公司在电子商务中的声音：定性分析
- 作者：Rachel McLean;Nigel M. Blackie
- 期刊名称：《Qualitative Market Research》 | 2004年第4期
- management;
- electronic commerce;
- shopping;
- consumers;
23.Channel benefits portfolio management in the eBusiness era

机译：电子商务时代的渠道收益组合管理
- 作者：Panos Louvieris;Harmen Oppewal
- 期刊名称：《Qualitative Market Research》 | 2004年第4期
- consumer behaviour;
- electronic commerce;
- channel relationships;
24.A qualitative sense-making classification of business incubation environments

机译：商业孵化环境的定性分析
- 作者：Paul D. Hannon
- 期刊名称：《Qualitative Market Research》 | 2004年第4期
- metaphors;
- start-ups;
- business development;
25.V2C activity on a local level: qualitative cases - Tampere and Silicon Valley

机译：本地V2C活动：定性案例-坦佩雷和硅谷
- 作者：Hannu Jungman;Marko Seppae
- 期刊名称：《Qualitative Market Research》 | 2004年第4期
- venture capital;
- entrepreneurs;
- finland;
- united states of america;
26.Enhancing customer service and organizational learning through qualitative research

机译：通过定性研究增强客户服务和组织学习
- 作者：Peter R.J. Trim;Yang-Im Lee
- 期刊名称：《Qualitative Market Research》 | 2004年第4期
- research;
- communication;
- culture (sociology);
- learning;
- marketing;
- partnership;
27.Consumption experience: past, present and future

机译：消费经验：过去，现在和未来
- 作者：Damien Chaney;Renaud Lunardo;Remi Mencarelli
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Emotions;
- Marketing theory;
- Consumer experience;
- Consumption experience;
- Experiential marketing;
28.Methodological proposals for the study of consumer experience

机译：研究消费者体验的方法学建议
- 作者：Larissa Becker
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Process;
- Consumer experience;
- Diary;
- Phenomenology;
- Ecosystem;
- Consumer-centric;
29.Creating memories and bonding through competitive shopping for bridal gowns

机译：通过竞争性购买婚纱来创造回忆并建立联系
- 作者：Bridget Satinover Nichols;Daniel J. Flint
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Retail;
- Shopping;
- Scarcity;
- Women;
- Grounded theory;
- Consumer competition;
30.How off-track tourists create their own event: a customer-dominant logic perspective

机译：偏离轨道的游客如何创建自己的事件：以客户为主导的逻辑观点
- 作者：Boutheina Ben Gamra Zinelabidine;Lilia Touzani;Norchene Ben Dahmane;Mourad Touzani
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Consumer experience;
- Customer-dominant logic;
- Event;
- Consumer initiative;
- Off-track tourism;
31.Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research

机译：作为市场营销和消费者研究概念的消费经验的起源，发展和未来的论文
- 作者：Morris B. Holbrook
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Subjective personal introspection (SPI);
- Consumption experience;
- Hedonic consumption;
- Fantasies;
- Feelings;
- Fun;
32.Re-conceptualizing escape in consumer research

机译：在消费者研究中重新概念化逃生
- 作者：Bernard Cova;Antonella Caru;Julien Cayla
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Escape;
- Consumption experience;
- Anti-structure;
- Mundane;
- Restorative;
- Warlike;
33.Consumer roles and values in selfie experience: a case of Koreanyoung consumers

机译：消费者在自拍体验中的角色和价值观：以韩国年轻人为例
- 作者：Yoo Jin Kwon;Kyoung-Nan Kwon
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Values;
- Selfie;
- Consumer roles;
- Digital self;
- Hybrid space;
34.A consumer value approach to a holistic understanding of the winery experience

机译：全面了解酒庄体验的消费者价值方法
- 作者：Charlotte Massa;Sebastien Bede
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Cross-cultural;
- Wine tourism;
- Netnography;
- Consumption experience;
- Consumer value approach;
35.Revisiting the museum experience

机译：重温博物馆体验
- 作者：Claire Roederer;Marc Filser
- 期刊名称：《Qualitative Market Research》 | 2018年第4期
- Experience;
- Narratives;
- Cultural consumption;
- Museal experience;
36.Guest editorial

机译：客座社论
- 作者：Anita Whiting;David Williams;Joe F. Hair
- 期刊名称：《Qualitative Market Research》 | 2019年第1期
37.Consumer engagement on social media: insights from a virtual brand community

机译：消费者在社交媒体上的参与：来自虚拟品牌社区的见解
- 作者：Vitor Moura Lima;Helio Arthur Reis Irigaray;Carlos Lourenco
- 期刊名称：《Qualitative Market Research》 | 2019年第1期
- Facebook;
- Social media;
- Content analysis;
- Netnography;
38.The strategic co-creation of content and student experiences in social media An identity theories perspective

机译：社交媒体中内容和学生体验的战略共创身份理论的视角
- 作者：Momoko Fujita;Paul Harrigan;Geoffrey N. Soutar
- 期刊名称：《Qualitative Market Research》 | 2019年第1期
- Facebook;
- Social media;
- Instagram;
- Brand community;
- Social identity;
- Content marketing;
39.Understanding digital moms: motivations to interact with brands on social networking sites

机译：了解数字妈妈：与社交网站上的品牌互动的动机
- 作者：Teresa Trevino;Jose Luis Pineda Garelli
- 期刊名称：《Qualitative Market Research》 | 2019年第1期
- Motivations;
- Social networking sites;
- Brand functions;
- Online consumer-brand relationships;
40.Lies, brands and social media

机译：谎言，品牌和社交媒体
- 作者：Tracy Tuten;Victor Perotti
- 期刊名称：《Qualitative Market Research》 | 2019年第1期
- Social media;
- Social listening;
- eWOM;
- Sentiment analysis;
- Rumors;
- Earned media;
41.Luxury and Twitter: an issue of the right words

机译：奢侈品和推特：正确的说法
- 作者：Valentina Mazzoli;Laura Grazzini;Raffaele Donvito;Gaetano Aiello
- 期刊名称：《Qualitative Market Research》 | 2019年第1期
- Brand associations;
- Twitter;
- Content analysis;
- Luxury;
- Brand alignment;
- E-WoM;
42.Guest editorial

机译：客座社论
- 作者：Anita Whiting;David L. Williams;Joe Hair
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
43.Exploring social media addiction among student Millennials

机译：探索千禧一代学生的社交媒体成瘾
- 作者：Stacy Grau;Susan Kleiser;Laura Bright
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Consumption continuum;
44.Challenges to masculinity in a feminized digital space: Men as autonomous online agents on Pinterest

机译：女性化数字化空间中男性气概的挑战：男人在Pinterest上作为自主的在线代理
- 作者：David E. Williams;Elly-Jean Nielsen;Melanie A. Morrison;Todd G. Morrison
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Masculinity;
- Grounded theory;
- Men;
- Pinterest;
45.The value of social networking sites in hotels

机译：酒店社交网站的价值
- 作者：Sarah Diffley;Patrick McCole
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Social networking sites;
46.Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer

机译：解决社交媒体数据分析：QSR NVivo和Leximancer的比较和对比
- 作者：Violetta Wilk;Geoffrey N. Soutar;Paul Harrigan
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Leximancer;
- Qualitative method;
- Big data;
- CAQDAS;
47.Firm-level perspectives on social media engagement: an exploratory study

机译：企业对社交媒体参与的观点：探索性研究
- 作者：William Hallock;Anne L. Roggeveen;Victoria Crittenden
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Engagement;
- Metrics;
- Social networks;
- Firm perspective;
48.Praise or revenge: why do consumers post about organizations on social media

机译：赞美或报仇：消费者为何在社交媒体上发布有关组织的信息
- 作者：Anita Whiting;David L. Williams;Joe Hair
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Social networking sites;
- eWOM;
- Motivations;
- Critical incident technique;
- Electronic word of mouth;
49.Unlocking value through an extended social media analytics framework: Insights for new product adoption

机译：通过扩展的社交媒体分析框架释放价值：采用新产品的见解
- 作者：Gavin Jiayun Wu;Zhenning Jimmy Xu;Saeed Tajdini;Jie Zhang4Lei Song
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- New product development;
- Sentiment analysis;
- Twitter;
- Text mining;
- Social media analytics;
- iWatch;
50.The new wave of luxury: the meaning and value of luxury to the contemporary consumer

机译：奢侈品的新潮流：奢侈品对当代消费者的意义和价值
- 作者：Hannele Kauppinen-Raeisaenen;Johanna Gummerus;Catharina von Koskull;Helene Cristini
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Emotion;
- Experience;
- Meaning;
- Context;
- Luxury;
- Prudential value;
51.Ritualized retail events and brand-centric employee culture

机译：规范化的零售活动和以品牌为中心的员工文化
- 作者：Xi Liu;Bu Mi;Fei Li;Deqiang Zou
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Retail event;
- Internal marketing;
- Organizational ritual;
52.What makes a good paper? Analytic and Continental ideals in consumer culture theory

机译：什么是好纸？消费文化理论中的解析和大陆理想
- 作者：Domen Bajde;Ahir Gopaldas
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
53.Employing a dramaturgical lens to the interpretation of brand online social networking Evidence of augmented self

机译：用戏剧化的眼光来诠释品牌在线社交网络增强自我的证据
- 作者：Heejin Lim;David W. Schumann
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Facebook;
- Consumer-brand relationships;
- Dramaturgy;
- Brand online social networking;
- Identity augmentation;
54.Making sense of heritage luxury brands: consumer perceptions across different age groups

机译：了解传统奢侈品牌：不同年龄段的消费者看法
- 作者：Lama Halwani
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
55.Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women

机译：衔接广告从业者理论和学术理论，探讨如何与男女有效沟通
- 作者：Kasey Windels
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Advertising;
- Gender;
- Selectivity hypothesis;
- Stereotypes;
- Practitioner perspectives;
- Qualitative research;
56.Exploring behavioral branding: managing convergence of brand attributes and vogue

机译：探索行为品牌：管理品牌属性和时尚的融合
- 作者：Ananya Rajagopal
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Consumer behaviour;
- Brand co-creation;
- Behavioural branding;
- Brand literacy;
- Vogue;
- Brand knowledge;
- Band affinity;
- Market trends;
- Brand value;
57.The impact of product presentation on decision-making and purchasing

机译：产品展示对决策和购买的影响
- 作者：Rosy Boardman;Helen McCormick
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Age;
- Website design;
- Eye-tracking;
- Product image;
- Product presentation;
- Product viewing;
58.Conceptualizing and managing corporate logo: a qualitative study

机译：概念化和管理公司徽标：定性研究
- 作者：Pantea Foroudi;Mohamma M. Foroudi;Bang Nguyen;Suraksha Gupta
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Corporate reputation;
- Corporate image;
- Design;
- Corporate logo;
- Attitude towards advertisement;
- Corporate name;
- Typeface;
- Recognizability;
- Familiarity;
59.Causality in qualitative market and social research

机译：定性市场和社会研究中的因果关系
- 作者：Clive Roland Boddy
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Causality;
- Qualitative research;
- Qualitative methodology;
- Effect;
- Cause;
60.Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women

机译：衔接广告从业者理论和学术理论，探讨如何与男女有效沟通
- 作者：Kasey Windels
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Advertising;
- Gender;
- Selectivity hypothesis;
- Stereotypes;
- Practitioner perspectives;
- Qualitative research;
61.Keeping it real with Bruce Springsteen How a celebrity brand survives via narrative, authenticity and transparency

机译：布鲁斯·斯普林斯汀（Bruce Springsteen）保持现实，名人品牌如何通过叙事，真实性和透明度生存
- 作者：Lee Phillip McGinnis;Brian C. Glibkowski
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Transparency;
- Authenticity;
- Dramaturgy;
- Celebrity branding;
- Iconic branding;
- Brand community;
62.Keeping it real with Bruce Springsteen How a celebrity brand survives via narrative, authenticity and transparency

机译：布鲁斯·斯普林斯汀（Bruce Springsteen）保持现实，名人品牌如何通过叙事，真实性和透明度生存
- 作者：Lee Phillip McGinnis;Brian C. Glibkowski
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Transparency;
- Authenticity;
- Dramaturgy;
- Celebrity branding;
- Iconic branding;
- Brand community;
63.Food portions and consumer vulnerability: qualitative insights from older consumers

机译：食物份量和消费者脆弱性：老年消费者的定性见解
- 作者：Nicholas Ford;Paul Trott;Christopher Simms
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Ageing;
- Packaging;
- Consumer vulnerability;
- Food portions;
64.Food portions and consumer vulnerability: qualitative insights from older consumers

机译：食物份量和消费者脆弱性：老年消费者的定性见解
- 作者：Nicholas Ford;Paul Trott;Christopher Simms
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Ageing;
- Packaging;
- Consumer vulnerability;
- Food portions;
65.Navigating market opportunity: traditional market research and deep customer insight methods

机译：把握市场机会：传统的市场研究和深入的客户洞察方法
- 作者：Alexander Garrett;Cara Wrigley
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Design thinking;
- Design innovation;
- Deep customer insights;
- Latent customer needs;
66.Navigating market opportunity: traditional market research and deep customer insight methods

机译：把握市场机会：传统的市场研究和深入的客户洞察方法
- 作者：Alexander Garrett;Cara Wrigley
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Design thinking;
- Design innovation;
- Deep customer insights;
- Latent customer needs;
67.Service failure and recovery strategies in the Balkans: an exploratory study

机译：巴尔干地区的服务故障和恢复策略：一项探索性研究
- 作者：Yllka Azemi;Wilson Ozuem;Geoff Lancaster
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
68.Service failure and recovery strategies in the Balkans: an exploratory study

机译：巴尔干地区的服务故障和恢复策略：一项探索性研究
- 作者：Yllka Azemi;Wilson Ozuem;Geoff Lancaster
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
69.A process view of the role of integrated marketing communications during brand crises

机译：整合营销传播在品牌危机中的作用的过程视图
- 作者：Kelly Hewett;Laura L. Lemon
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Brand image;
- Crisis communication;
- Corporate image;
- Marketing;
- Integrated marketing communications;
- Corporate communications;
70.A process view of the role of integrated marketing communications during brand crises

机译：整合营销传播在品牌危机中的作用的过程视图
- 作者：Kelly Hewett;Laura L. Lemon
- 期刊名称：《Qualitative Market Research》 | 2019年第3期
- Brand image;
- Crisis communication;
- Corporate image;
- Marketing;
- Integrated marketing communications;
- Corporate communications;
71.Guest editorial

机译：客座社论
- 作者：Wided Batat;Paula C. Peter
- 期刊名称：《Qualitative Market Research》 | 2019年第4期
72.Commentary

机译：评论
- 作者：Wided Batat
- 期刊名称：《Qualitative Market Research》 | 2019年第4期
73.Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being

机译：社交美食的乐趣：当离线共享，在线共享以及为社会共享时，可以带来愉悦而健康的美食体验和幸福感
- 作者：Monica Mendini;Marta Pizzetti;Paula C. Peter
- 期刊名称：《Qualitative Market Research》 | 2019年第4期
- Social food pleasure;
- Sharing;
- Food;
- Well-being;
- Pleasure;
- Health;
74.Restricted pleasure for healthy eating and food well-being

机译：有限的愉悦享受健康饮食和食物
- 作者：Tonya Williams Bradford;Sonya Grier
- 期刊名称：《Qualitative Market Research》 | 2019年第4期
- Healthy eating;
- Food socialization;
- Food well-being;
- Detoxification programmes;
- Food literacy;
- Health eating;
- Raw foods;
- Food restriction;
- Diet;
75.Leveraging the coffee experience as a tool for engagement with climate change

机译：利用咖啡体验作为应对气候变化的工具
- 作者：Danielle Eiseman;Martin Jonsson
- 期刊名称：《Qualitative Market Research》 | 2019年第4期
- Climate change;
- Experiential marketing;
- Coffee;
- Sustainability;
76.Rebellious eating: older women misbehaving through indulgence

机译：叛逆的饮食：老年妇女因放纵而表现不良
- 作者：Emily M. Moscato;Julie L. Ozanne
- 期刊名称：《Qualitative Market Research》 | 2019年第4期
- Well-being;
- Older women;
- Aging;
- Food pleasure;
- Food rituals;
- Indulgence;
77.Consuming well-being and happiness through epicurean ingestion

机译：通过享乐主义的摄入来获取幸福感和幸福感
- 作者：Temitope Sarah Bodunrin;Tim Stone
- 期刊名称：《Qualitative Market Research》 | 2019年第4期
- Happiness;
- Pleasure;
- Taste;
- Experiential consumption;
- Food consumption;
- Food well-being;
78.Marketing management capability: the construct and its dimensions: An examination of managers' and entrepreneurs' perceptions in a retail setting

机译：营销管理能力：结构及其规模：检查零售环境中经理和企业家的看法
- 作者：Dalila Brown;Pantea Foroudi;Khalid Hafeez
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
79.Relationship between corporate identity, place architecture and identification: An exploratory case study

机译：企业标识，场所架构和标识之间的关系：探索性案例研究
- 作者：Mohammad M. Foroudi;John M.T. Balmer;Weifeng Chen;Pantea Foroudi
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
80.Are religious customers skeptical toward sexually appealing advertising?

机译：宗教顾客是否对吸引色情广告持怀疑态度？
- 作者：Catur Sugiarto;Virginie de Barnier
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
- Qualitative research;
- Attitude toward the advertising;
- Ad skepticism;
- Sex appeal in advertising;
81.Evaluating the factors of corporate website favorability: a case of UK and Russia

机译：评估企业网站受欢迎程度的因素：以英国和俄罗斯为例
- 作者：Elena Ageeva;T.C. Melewar;Pantea Foroudi;Charles Dennis
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
82.Exploring the creation and development of political co-brand identity: A multi-case study approach

机译：探索政治联名品牌身份的创造和发展：多案例研究方法
- 作者：Guja Armannsdottir;Christopher Pich;Louise Spry
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
- Brand identity;
- Exploratory case study;
- Political branding;
- Political co-branding;
- Co-brands;
- Candidate-individual brands;
83.Beyond the dolls house?: Barbie entrepreneur dolls and the commodif ication, fetishisation and consumption of idealised, gendered entrepreneurial identity

机译：超越娃娃屋吗？：芭比娃娃娃娃和理想化，性别化的企业家身份的商品化，迷信化和消费化
- 作者：Robert Smith;Sara Nadin;Sally Jones
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
- Barbie entrepreneur dolls;
- Fetishism;
- Gendered entrepreneurial identity;
- Sexism;
84.Fetishism and the problem of disavowal

机译：拜物教与否认问题
- 作者：Tereza Kuldova
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
- Ideology;
- Disavowal;
- Fetishistic disavowal;
85.'I got the power!': an exploration of contemporary fetishism

机译：“我有力量！”：当代拜物教的探索
- 作者：Ziyed Guelmami
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
- Fetishism;
- Meaning;
- Value;
- Magical thinking;
- Transformation expectations;
86.Qualitative research for breakthrough innovation

机译：突破性创新的定性研究
- 作者：Clive Roland Boddy
- 期刊名称：《Qualitative Market Research》 | 2019年第5期
87.Guest editorial

机译：客人的社论
- 作者：Anita Whiting;David L. Williams;Joe Hair
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
88.The value of social networking sites in hotels

机译：酒店的社交网站的价值
- 作者：Sarah Diffley;Patrick McCole
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Social networking sites;
89.Praise or revenge: why do consumers post about organizations on social media

机译：赞美或复仇：为什么消费者在社交媒体上发布关于组织的组织
- 作者：Anita Whiting;David L. Williams;Joe Hair
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Social networking sites;
- eWOM;
- Motivations;
- Critical incident technique;
- Electronic word of mouth;
90.Unlocking value through an extended social media analytics framework: Insights for new product adoption

机译：通过扩展的社交媒体分析框架解锁价值：新产品采用的见解
- 作者：Gavin Jiayun Wu;Zhenning Jimmy Xu;Saeed Tajdini;Jie Zhang4Lei Song
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- New product development;
- Sentiment analysis;
- Twitter;
- Text mining;
- Social media analytics;
- iWatch;
91.Challenges to masculinity in a feminized digital space: Men as autonomous online agents on Pinterest

机译：在女性化数字空间中对男性气质的挑战：男子作为Pinterest上的自主在线代理商
- 作者：David E. Williams;Elly-Jean Nielsen;Melanie A. Morrison;Todd G. Morrison
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Masculinity;
- Grounded theory;
- Men;
- Pinterest;
92.Exploring social media addiction among student Millennials

机译：探索学生千禧一代的社交媒体成瘾
- 作者：Stacy Grau;Susan Kleiser;Laura Bright
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Social media;
- Consumption continuum;
93.Firm-level perspectives on social media engagement: an exploratory study

机译：社交媒体参与的公司级透视：探索性研究
- 作者：William Hallock;Anne L. Roggeveen;Victoria Crittenden
- 期刊名称：《Qualitative Market Research》 | 2019年第2期
- Engagement;
- Metrics;
- Social networks;
- Firm perspective;
94.Routledge International Handbook of Consumer Psychology

机译：Routledge国际消费者心理手册
- 作者：Brian Harman
- 期刊名称：《Qualitative Market Research》 | 2020年第2期
95.Facades of morality: the role of moral disengagement in green buying behaviour

机译：道德外观：道德脱离在绿色购买行为中的作用
- 作者：Nitika Sharma;Madan Lal
- 期刊名称：《Qualitative Market Research》 | 2020年第2期
- Moral disengagement;
- Green buying behaviour;
- Green buying intentions;
- Self-exoneration;
- Consumers' inefficacy;
96.When brands use CEOs and employees as spokespersons: A framework for understanding internal endorsement

机译：当品牌使用首席执行官和员工作为发言人：理解内部认可的框架
- 作者：Valerie Zeitoun;Geraldine Michel;Nathalie Fleck
- 期刊名称：《Qualitative Market Research》 | 2020年第2期
- CEO;
- Employee;
- Meaning transfer model;
- Endorsement;
- Persuasion mechanism;
- Self-representation;
- Internal endorsement;
- Personalization;
97.Experiencing fashion: the interplay between consumer value and sustainability

机译：体验时尚：消费者价值与可持续性之间的相互作用
- 作者：Elaine L. Ritch
- 期刊名称：《Qualitative Market Research》 | 2020年第2期
- Sustainability;
- Fashion;
- Consumer value;
- Household;
- Recycling;
- Production;
- Consumption;
- Exploitation;
98.Uncovering the role of social motivational factors as a tool for enhancing brand-related content

机译：揭示社会励志因素作为增强品牌相关内容的工具的作用
- 作者：Muhammad Naeem
- 期刊名称：《Qualitative Market Research》 | 2020年第2期
- Apparel industry;
- Brand-related content;
- Social motivational factors;
- Social networking platforms (SNPs);
99.How do users evaluate personalized Facebook advertising? An analysis of consumer- and advertiser controlled factors

机译：用户如何评估个性化Facebook广告？消费者和广告商控制因素分析
- 作者：Evert Van den Broeck;Karolien Poels;Michel Walrave
- 期刊名称：《Qualitative Market Research》 | 2020年第2期
- Personalization;
- Privacy concern;
- Social contract;
- Facebook advertising;
- Ad relevance;
- Advertising outcomes;
100.Guest editorial

机译：客人的社论
- 作者：Charles Dennis;Pantea Foroudi;T.C. Melewar;Philip Kitchen;Yioula Melanthiou;Ioanna Papasolonou
- 期刊名称：《Qualitative Market Research》 | 2020年第3期

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