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Antecedents and Consequences of App Update: An Integrated Research Framework

机译：应用程序更新的前提和后果：一个集成的研究框架

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E-commerce firms now compete intensively on mobile applications (apps). The transparency of digital environment has made customers and competitors as major external driving forces of app updates. However, app-related studies mainly focus on how to succeed in the hyper-competitive app market and how platform governance influence app evolution, overlooking the interaction among customers, competitors, and focal firm that shapes continuous app updates. Moreover, extant studies on app updates has drawn inconsistent conclusions regarding the impact of update frequency on market performance. We, therefore, proposed an integrated research framework to explore antecedents and consequences of app updates. We empirically test it by tracking customer reviews, updating notes, and ranks of 20 iOS apps within travel category in China for 60 months. The results indicate that the extreme sentiment expressed by customers will urge focal firm to update frequently and the focal firm will incorporate useful customer feedbacks to release a major update. Interestingly, we find that focal firm is reluctant to release superfluous updates and perform major updates if there are more high-ranking competitors update earlier. Our findings also testify the dual role of the number of total apps focal firm owns in facilitating update frequency and volume, as well as constraining days between two subsequent releases. Lastly, frequent updates will induce a higher degree of rank volatility, while long update intervals will decrease ranks. Our study has important implications for firms to succeed in the fierce competition in mobile commerce.
机译：电子商务公司现在在移动应用程序（应用程序）上竞争激烈。数字环境的透明性已使客户和竞争对手成为应用程序更新的主要外部驱动力。但是，与应用程序相关的研究主要关注于如何在竞争激烈的应用程序市场中取得成功以及平台治理如何影响应用程序的发展，而忽略了客户，竞争对手和形成持续不断的应用程序更新的重点公司之间的互动。此外，有关应用程序更新的现有研究就更新频率对市场表现的影响得出了不一致的结论。因此，我们提出了一个综合研究框架，以探讨应用程序更新的前因和后果。我们通过跟踪客户评论，更新注释以及在60个月内在中国旅行类别中的20个iOS应用程序的排名来进行实证测试。结果表明，客户表达的极端情绪将敦促焦点公司经常进行更新，并且焦点公司将结合有用的客户反馈以发布重大更新。有趣的是，我们发现焦点公司不愿发布多余的更新，而如果有更多的高级竞争者更早地进行更新，则不愿进行重大更新。我们的发现还证明了该焦点公司拥有的总应用程序数量在促进更新频率和数量以及限制两个后续发行之间的天数方面具有双重作用。最后，频繁的更新将导致更高的等级波动，而较长的更新间隔将降低等级。我们的研究对企业在激烈的移动商务竞争中取得成功具有重要的意义。

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