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Trial and Pricing Strategies of Software Market with Competition and Network Effects

机译：具有竞争和网络效应的软件市场的试用和定价策略

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摘要

In this paper, we develop a framework to generally characterize the equilibrium trial and pricing strategies of oligopoly software market, when there exist competition, network effects (externalities), uncertainty on software functionality, network maintaining cost and compatibility issues. We find that, in equilibrium, the restriction on network effects is decreasing with network effects, but increasing with consumers' basic willingness to pay. Meanwhile, the restriction on functionality is increasing with the posterior on the functionality after trial. The equilibrium price has a non-linear relation with the equilibrium network effects in a monopoly market and a market with completely incompatible software. However, the equilibrium price is set to maintaining cost in a market with completely compatible software. Moreover, we find that incompatibility could generate an equilibrium under which identical firms choose different trial and pricing strategies, and all consumers who want to purchase software are divided by firms on the market.
机译：在本文中，我们开发了一个框架，用于在竞争，网络效应（外部性），软件功能不确定性，网络维护成本和兼容性问题存在的情况下，大致描述寡头软件市场的均衡试验和定价策略。我们发现，在均衡状态下，对网络效应的限制随着网络效应而减小，但随着消费者的基本支付意愿而增大。同时，对功能的限制随着试用后功能的增加而增加。均衡价格与垄断市场和软件完全不兼容的市场中的均衡网络效应具有非线性关系。但是，平衡价格设置为使用完全兼容的软件在市场上保持成本。此外，我们发现不兼容性可能会导致均衡，在这种均衡下，相同的公司选择不同的试用和定价策略，并且所有想要购买软件的消费者都被市场上的公司所分割。

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