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How to Use Plain and Easy-to-Read Language for a Positive User Experience on Websites

机译：如何使用简单易懂的语言在网站上获得积极的用户体验

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摘要

Plain Language and Easy-to-Read Language aire two approaches to reduce language complexity, which are also applied in the context of Web Accessibility. While Easy-to-Read Language was specifically designed to meet the needs of people with cognitive and learning disabilities, benefits for users with a variety of abilities have been reported. However, studies have also found unintended side-effects on non-disabled users, such as reduced text liking and intention to revisit a website compared to variants in conventional language. The present study addresses this issue by testing two approaches combining conventional with Easy-to-Read Language against a Plain Language variant, as well as a control group in conventional language. In an online study, 308 non-disabled participants read three texts presented in one of the four language variants. Measurements of performance indicators as well as subjective responses show that Easy-to-Read language may be implemented without unintended side-effects.
机译：普通语言和易读语言aire两种降低语言复杂性的方法，也都在Web可访问性的上下文中应用。虽然易读语言是专门为满足认知和学习障碍者的需求而设计的，但据报道，具有各种能力的用户也能从中受益。但是，研究还发现，与传统语言的变体相比，对非残障用户的意外副作用，例如，减少了文本偏爱和重新访问网站的意图。本研究通过测试两种方法结合普通语言和易于阅读的语言针对普通语言变体以及常规语言的对照组来解决此问题。在一项在线研究中，308名无障碍参与者阅读了以四种语言变体之一呈现的三种文本。对绩效指标以及主观反应的测量表明，易于理解的语言可以实现而不会产生意想不到的副作用。

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