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首页> 外文会议>International conference on design theory and methodology;ASME international design engineering technical conferences and computers and information in engineering conference >UNCOVERING OWNERSHIP BIAS: THE INFLUENCE OF IDEA GOODNESS AND CREATIVITY ON DESIGN PROFESSIONALS' CONCEPT SELECTION PRACTICES
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UNCOVERING OWNERSHIP BIAS: THE INFLUENCE OF IDEA GOODNESS AND CREATIVITY ON DESIGN PROFESSIONALS' CONCEPT SELECTION PRACTICES

机译：拥有所有权的偏见：理念和创意对设计专业人员的概念选择实践的影响

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摘要

Ownership bias is a type of decision making bias that leads to an individual's tendency to prefer their own ideas over the ideas of others during the design process. While prior work has identified the existence of this effect in design professionals, this prior research failed to take into account the social effects of working in a team environment or to identifying the underlying impact of the characteristics of the idea set that impact the effects. Therefore, the purpose of this study was to identify the existence of ownership bias and the factors underlying its existence through two design workshops with 45 design professionals from two engineering companies. Through the study, design professionals individually generated and selected ideas as part of a 2-hour team design challenge. The ideas were rated for their perceived future value through team consensus and for their creativity by expert ratings. The results suggest that design professionals only exhibited ownership bias for ideas that were assessed to have little to no future value in the design process by their team members (low in idea goodness) and the creativity of the ideas did not effect this relationship. However, professionals did show a preference for ideas with high usefulness and low uniqueness, demonstrating a potential bias against creative concepts regardless of ownership.
机译：所有权偏见是一种决策偏见，导致个人在设计过程中倾向于偏向于自己的想法而不是他人的想法。尽管先前的工作已经确定了设计专业人员中这种影响的存在，但是该先前的研究没有考虑在团队环境中工作的社会影响，也没有发现影响这种影响的想法集特征的潜在影响。因此，本研究的目的是通过与来自两家工程公司的45名设计专家的两次设计研讨会，确定所有权偏差的存在及其背后的因素。通过这项研究，设计专业人员将自己产生并选择的想法作为2小时团队设计挑战的一部分。通过团队共识，对这些创意的感知未来价值进行了评估，并通过专家评级对这些创意进行了评估。结果表明，设计专业人员仅表现出对团队成员评估后在设计过程中几乎没有未来价值的想法的所有权偏见（想法善良程度低），而想法的创造力并没有影响这种关系。但是，专业人士的确偏爱具有高实用性和低独特性的创意，这表明无论拥有任何所有权，创意观念都有潜在的偏见。

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