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首页> 外文会议>Iberian Conference on Information Systems and Technologies >Promotion of activities of tourist animation in the pages of Facebook of the municipalities of Terras de Trás-os-Montes
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Promotion of activities of tourist animation in the pages of Facebook of the municipalities of Terras de Trás-os-Montes

机译：在Terras deTrás-os-Montes市的Facebook页面上促进旅游动画活动

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摘要

Touristic Animation is increasingly important in the tourism sector, both in hotel establishments and in municipalities. Therefore, it is imperative that the activities of tourist animation are available to tourists when occupying their leisure time. Today the internet is the most viable medium of communication, and consequently it is the most effective means of promotion. As Facebook is one of the most used social networks in the world for the promotion of tourism, it is extremely important that municipalities use it to promote their activities. Thus, the present investigation tried to understand if the municipalities belonging to the Lands of Trás-os-Montes promote in their Facebook page some type of activity of tourist animation. To do this, a survey was made of the publications of each municipality on Facebook in the period from 06/09/2017 until 06/09/2018. It was concluded that all municipalities promote tourism activities on their Facebook pages.
机译：无论是在酒店场所还是在市政当局中，旅游动画在旅游业中都变得越来越重要。因此，当游客空闲时，必须进行旅游动画活动。如今，互联网已成为最可行的沟通手段，因此，它也是最有效的推广手段。由于Facebook是世界上用于促进旅游业的最常用的社交网络之一，因此市政当局使用Facebook来促进其活动极为重要。因此，本次调查试图了解属于Trás-os-Montes土地的市镇是否在其Facebook页面上促进了某些类型的游客动画活动。为此，对从06/09/2017到06/09/2018期间每个城市在Facebook上的出版物进行了调查。结论是，所有市政当局都在其Facebook页面上促进旅游活动。

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