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'Hashjacking' the Debate: Polarisation Strategies of Germany's Political Far-Right on Twitter

机译:“劫持”辩论:Twitter上德国政治极右派的两极分化策略

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Twitter is a digital forum for political discourse. The emergence of phenomena like fake news and hate speech has shown that political discourse on micro-blogging can become strongly polarised by algorithmic enforcement of selective perception. Recent findings suggest that some political actors might employ strategies to actively facilitate polarisation on Twitter. With a network approach, we examine the case of the German far-right party Alternative fur Deutschland (AfD) and their potential use of a "hashjacking" strategy (The use of someone else's hashtag in order to promote one's own social media agenda.). Our findings suggest that right-wing politicians (and their supporters/retweeters) actively and effectively polarise the discourse not just by using their own party hashtags, but also by "hashjacking" the political party hash-tags of other established parties. The results underline the necessity to understand the success of right-wing parties, online and in elections, not entirely as a result of external effects (e.g. migration), but as a direct consequence of their digital political communication strategy.
机译:Twitter是政治言论的数字论坛。诸如虚假新闻和仇恨言论之类的现象的出现表明,有关微博的政治讨论可以通过选择性感知的算法实施而变得高度分化。最近的发现表明,某些政治角色可能会采取策略积极推动Twitter上的两极分化。通过网络方法,我们研究了德国极右翼政党“德国另类皮毛”(AfD)的情况及其对“黑客劫持”策略的潜在使用(使用他人的#标签以促进自己的社交媒体议程。) 。我们的研究结果表明,右翼政客(及其支持者/转发者)不仅通过使用自己的政党标签,而且通过“乱砍”其他已建立政党的政党标签,积极而有效地使话语两极化。结果强调有必要了解在线和选举中右翼政党的成功,这不完全是外部影响(例如移民)的结果,而是其数字政治传播策略的直接结果。

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