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'Hashjacking' the Debate: Polarisation Strategies of Germany's Political Far-Right on Twitter

机译：“Hashjacking”辩论：德国政治远方的极化策略在推特上

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摘要

Twitter is a digital forum for political discourse. The emergence of phenomena like fake news and hate speech has shown that political discourse on micro-blogging can become strongly polarised by algorithmic enforcement of selective perception. Recent findings suggest that some political actors might employ strategies to actively facilitate polarisation on Twitter. With a network approach, we examine the case of the German far-right party Alternative fur Deutschland (AfD) and their potential use of a "hashjacking" strategy (The use of someone else's hashtag in order to promote one's own social media agenda.). Our findings suggest that right-wing politicians (and their supporters/retweeters) actively and effectively polarise the discourse not just by using their own party hashtags, but also by "hashjacking" the political party hash-tags of other established parties. The results underline the necessity to understand the success of right-wing parties, online and in elections, not entirely as a result of external effects (e.g. migration), but as a direct consequence of their digital political communication strategy.
机译：Twitter是一个政治话语的数字论坛。像假新闻和仇恨言论这样的现象的出现表明，通过选择性感知的算法实施，微博的政治话语可能会受到强烈的极化。最近的调查结果表明，一些政治行动者可能会采用战略，积极促进Twitter上的极化。通过网络方法，我们审查了德国右党的替代皮草德国（AFD）的案例，潜在使用“哈希古”战略（使用别人的HashTag以推广自己的社交媒体议程。） 。我们的调查结果表明，右翼政客（及其支持者/转呼机）积极和有效地使话语不仅通过使用自己的派对标签，而且还通过“HASHJACKING”政党哈希标记的其他缔约国的哈希标签。结果强调了了解右翼政党，在线和选举的成功，而不是由于外部影响（例如移民）而完全是他们的数字政治交流战略的直接后果。

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