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A Preliminary Study on the Attractive Factors of Car Headlight Form Design

机译:汽车车灯形态设计有吸引力因素的初步研究

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In the era of perceptual consumption, car styling design is an important factor that affects the customer's purchase decision, which leads to competition among different car enterprises. Car headlight that is the most important component in the car body needs to be investigated. In this study, Kansei engineering and its related mathematical method that are widely used to translate customer's feelings or perceptions to design features or elements are applied to the car headlight form design research. Firstly, perceptual words of car headlights and representative headlight samples are selected. Secondly, perceptual image space is built based on the semantic differential method. Then, the prominent perceptual words are obtained based on the principle component analysis and all samples on prominent perceptual words are ranked. The result shows that the sample shape design with a metaphor of "angry face" has higher perceptual scores that will leave a deep impression on customers and have more attractiveness. The proposed design strategies can be taken as a design reference to car designers or car companies.
机译:在感知消费时代,汽车造型设计是影响客户购买决定的重要因素,这导致不同车企业之间的竞争。汽车前灯需要调查汽车身体中最重要的组成部分。在本研究中,Kansei Engineering及其相关的数学方法,广泛用于将客户的感受或对设计特征或元素的感知或对设计特征或元素的看法进行了广泛应用于汽车前灯的设计研究。首先,选择了汽车前灯和代表性大灯样品的感知词。其次,基于语义差分方法构建感知图像空间。然后,基于原理分量分析获得了突出的感知词,并且所有关于突出感知词的样本都排列。结果表明,样品形状设计与“愤怒的面孔”的隐喻具有更高的感知分数,这将为客户留下深刻的印象并具有更高的吸引力。拟议的设计策略可以作为汽车设计师或汽车公司的设计参考。

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