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Managing Issues in the Network Age: Blogosphere, SlashDot Effects and Coping Strategies for Public Servants

机译:管理网络时代的问题:公务员的博客圈,诽谤效应和应对策略

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Conversations in the public sphere are bubbling. The emergence of self-publishing and collaboration tools have created new hotbeds and outlets for issues to grow and mature. The speed and magnitude of blogs create a new dynamic in communication shops. Networks create information cascades that are sometimes unpredictable. Although early research shows that the blogosphere lives and thrives on "groupthink," mapping tools show Internet hubs with unexpected links. Hunting for issues goes beyond mass or micro media monitoring. There is also the opportunity to know stakeholders intimately by poking into their world. New Internet technologies help us go beyond the round up of "usual suspects." The work of issue managers is changing. They think of themselves as people who contribute to ease stakeholders into the policy process, by framing their issues diligently. Issue management is an attitude: it is a skill to bring together people around an issue and to define it in a way that matters to all involved. After listening and framing come information management skills. Simple information management processes ensure that information on specific issues makes it to stakeholders' desktops. Visibility of Government of Canada (GoC) information on specific issues can thus be greatly enhanced. Metadata is key. For example, the GoC Newsroom now provides readers with the option to receive RSS feeds directly to their inbox. Many bloggers also provide their readers with an RSS feed option or post their Weblog URL's onto RSS feed lists under specific topics. There is an opportunity to take advantage of this cascade effect. Public servants are refining their toolkits to keep their ear on the ground and their message present in their stakeholders' minds. This presentation will outline the emerging tools, processes and relationships that will help public servants to excel in this networked environment.
机译:公共领域的对话是冒泡的。自我发布和协作工具的出现创造了新的温床和出口,以便成长和成熟。博客的速度和大小在通信商店创造了一种新的动态。网络创建了有时不可预测的信息级联。虽然早期研究表明,博客圈的生活和茁壮成长,绘制工具展示了互联网集线器的意外链接。狩猎问题超越了群众或微媒体监测。还有机会通过戳进入世界各地的人性地了解利益相关者。新的互联网技术帮助我们超越“常见的嫌疑人”。问题经理的工作正在发生变化。他们认为自己是努力弥补他们的问题,以减轻利益攸关方为政策进程提供贡献的人。问题管理是一种态度:它是一种技能,可以将人们汇集在一起​​,并以所有所涉及的方式定义它。在听取和框架后来信息管理技能。简单的信息管理流程确保有关特定问题的信息使其成为利益相关者的桌面。因此,加拿大政府(GOC)关于具体问题的信息的可见性可以大大提高。元数据是关键。例如,GOC新闻室现在为读者提供了可选择直接接收到其收件箱的RSS源的选项。许多博主还将其读者提供RSS Feed选项,或者在特定主题下发布Weblog URL到RSS馈送列表中。有机会利用这种级联效果。公共仆人正在改善他们的工具包,以保持他们的耳朵,他们的留言在他们的利益相关者的思想中存在。此演示文稿将概述新兴的工具,流程和关系,将有助于公务员在该网络环境中擅长Excel。

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