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首页> 外文会议>Information and Communication Technologies and Development, 2007. ICTD 2007 >Community radio for development in South Asia: A sustainability study
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Community radio for development in South Asia: A sustainability study

机译：促进南亚发展的社区广播：可持续发展研究

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Community radio (CR) is a participatory medium and a subset of radio broadcasting. It is an inexpensive and popular way for disseminating content (information, news, entertainment, etc.) CR is designed to increase availability of localized information, media access and empowerment, and even market based growth and societal resource distribution for the community. We examine the sustainability of CR as a tool towards achieving the overall development in the South Asian region. A cross-country comparison of CR in areas including people's participation, regulatory scenarios, human resource development, technology usage trends, financial practices etc. shows a wide variety of CR applications and challenges. An indepth analysis of financial data and practices of several Nepalese CR stations (rural, urban, and semi-urban) alongside regulatory and anecdotal references from India and Bangladesh shows potential viability through advertising and other mechanisms. Even with an advertisement cap of 5 minutes per hour, every station shows the potential of achieving financial sustainability by selling a fraction of the allotted ad time (7%-46%). Our model shows that the monthly operating expenditure of types of stations turns out to be more significant than the annualized capital expenditure. In our analysis (and borne out in the real world), of the three considered stations, the semi-urban station has the highest cost per listener. Stochastic cost modeling of real world CR data show the trend of increased cost for content development is a trade-off for expanding the listener base and transmission time. We conclude with a proposed set of policy and operating recommendations to enable CR to play a significant role in overall South Asian development.
机译：社区广播（CR）是一种参与性媒体，是无线电广播的子集。它是一种廉价且流行的方式来分发内容（信息，新闻，娱乐等）。CR旨在提高本地信息的可用性，媒体访问和授权，甚至是社区的基于市场的增长和社会资源分配。我们将CR的可持续性作为实现南亚地区整体发展的一种工具。跨国公司在包括人民参与，监管情况，人力资源开发，技术使用趋势，财务实践等方面的比较，显示了各种各样的公司责任应用和挑战。对尼泊尔几个CR站点（农村，城市和半城市）的财务数据和做法进行的深入分析，以及印度和孟加拉国的法规和轶事参考资料，表明通过广告和其他机制的潜在可行性。即使每小时的广告上限为5分钟，每个电视台也可以通过出售一部分分配的广告时间（7％-46％）来显示实现财务可持续性的潜力。我们的模型显示，事实证明，车站类型的每月运营支出比年度资本支出更为重要。在我们的分析中（并在现实世界中得到证实），在三个被考虑的电台中，半城市电台的每个收听者成本最高。现实世界CR数据的随机成本建模表明，内容开发成本增加的趋势是扩大侦听器基础和传输时间的折衷方案。最后，我们提出了一套建议的政策和运营建议，以使CR在南亚整体发展中发挥重要作用。

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