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Venturing with Business Models

机译:冒险与商业模式

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摘要

"Business Model"has been fashioned in business literature in the past decade. But, it is not used as much in strategic planning or new venture development, but used as after thought in business plans. Definitions and conceptualization of business models in the literature have been varied, vague and inconsistent. Business model here is defined as a set of two things in an organization, a value chain and an economic model. The value chain demonstrates how distinctly value is generated through a chain of activities for the customer, while an economic model shows how revenues and costs end up specifically to net income for the firm, distinctly from the customer. A business models must be unique, effective, efficient, and sustainable. The entrepreneurs must translate their ideas into viable business models with strong profit engine to ramp up the initial required investment and create a sustainable competitive advantage.
机译:在过去的十年中,“商业模式”已经在商业文献中形成。但是,它在战略规划或新风险开发中的使用并不多,但在商业计划中却被广泛使用。文献中对业务模型的定义和概念化是多种多样的,模糊的和不一致的。这里的业务模型被定义为组织中的两件事情的集合,即价值链和经济模型。价值链展示了如何通过一系列活动为客户创造独特的价值,而经济模型则展示了收益和成本如何最终与公司(与客户不同)最终达到公司的净收入。业务模型必须是唯一,有效,高效和可持续的。企业家必须将他们的想法转化为具有强大利润引擎的可行业务模型,以增加初始所需的投资并创造可持续的竞争优势。

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