Construction and Practice of the Value Innovation Strategy for Service Enterprises

机译：服务企业价值创新战略的构建与实践

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This article analyzes the principles of value innovation strategy in depth, proposes a way for the construction of the value innovation strategy in service enterprises. And to Jinjiang Inn Co., Ltd. as an example, discusses the realization of the value innovation strategy in service enterprises. It comes to the conclusion that through the value innovation, service enterprises can provide totally new and superior customer value for existing market or make significant improvements in customer value in order to make their own from the original field of competition and get greater market space.

机译：本文深入分析了价值创新战略的原理，为服务企业价值创新战略的构建提出了一条途径。并以锦江之星股份有限公司为例，探讨了服务企业价值创新战略的实现。得出的结论是，通过价值创新，服务企业可以为现有市场提供全新的，优越的客户价值，或者可以显着提高客户价值，从而从竞争的原始领域中脱颖而出并获得更大的市场空间。

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《International Conference on Information Management, Innovation Management and Industrial Engineering;ICIII 2009》|2009年|154-157|共4页
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Xin Zhang; Chun Lioupei;
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Jinjiang Inn Co. Ltd.; construction; principle; value innovation strategy;

机译：锦江之星酒店;建设;原则;价值创新策略;

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Construction and Practice of the Value Innovation Strategy for Service Enterprises

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