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首页> 外文会议>2010 3rd International Conference on Information Management, Innovation Management and Industrial Engineering >The Research on the Growth Concept of Independent Intellectual Property Famous Brand
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The Research on the Growth Concept of Independent Intellectual Property Famous Brand

机译：自主知识产权知名品牌成长观研究

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摘要

Taked the brand competitiveness as theoretical basis, this article points out the independent intellectual property famous brand growth contains three meanings: Firstly, the " quantitative change " process, that is the enhancement of popularity, reputation and loyalty, Secondly, the" qualitative change " process of optimized disposition of growth resource, namely the continually promotion process of management, R&D and marketing competence, thirdly, the" transformation between quantity and qualityȁD; process, referring to the potential competitive competence transforms into high added value new product, and thus raises the popularity, reputation and loyalty. So the three processes continually support the effectively growth of independent intellectual property famous brand. Based on this, this article points out that the independent intellectual property famous brand growth phase includes Product manufacture phase, Brand establishment phase, Region famous brand phase and IFB operation phase.
机译：本文以品牌竞争力为理论依据，指出自主知识产权知名品牌的成长具有三层含义：一是“量变”过程，即提高知名度，美誉度和忠诚度;二是“质变”。增长资源优化配置的过程，即管理，研发和营销能力的持续提升过程;第三，“数量与质量之间的转换”;过程，指潜在的竞争能力转化为高附加值的新产品，从而提高了因此，这三个过程不断支持着自主知识产权著名品牌的有效成长，在此基础上，本文指出了自主知识产权著名品牌的成长阶段包括产品制造阶段，品牌建立阶段，区域发展。知名品牌阶段和IFB运营急。

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