The proprietary intellectual property rights brand is strategic resource for a company to gain competitive advan‐tage and withstand market risks .It is also important for the construction of innovation‐oriented country .Taking entrepre‐neurship as the breakthrough point ,this paper defines concept of proprietary intellectual property rights brand and puts forward the two groups of waiting proposition about radical business model innovation and organizational reform .Then this paper proves the proposition with the case of Xiaomi Technology Co .Ltd .The result shows that entrepreneurship can pro‐mote the proprietary intellectual property rights brand's grow th though pushing forw ard radical business model innovation and organizational reform .%自主知识产权品牌是企业谋取竞争优势、抵御市场风险的战略性资源，是建设创新型国家的重要着力点。以企业家精神为切入点，界定自主知识产权品牌概念，提出企业家精神驱动自主知识产权品牌成长机制在突破性商业模式创新和组织变革方面的两组待检验命题，并通过对小米科技进行案例分析加以证明。研究结果显示，企业家精神通过企业家突破性商业模式创新和有意识的组织变革，从而促进自主知识产权品牌成长。
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