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A study of moral decisions on consumer purchasing counterfeit product behavior

机译:消费者购买假冒产品行为的道德决策研究

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The research which takes counterfeit of famous brand clothes for example and bases on literature review and empirical research calls attentions to the impact of moral intensity, moral judgment, perceived risks and consuming values to moral intention and moral behavior in unethical behavior. An improved understanding of why some consumers engage in unethical behavior could be helpful in ultimately curtailing these counterfeiting behaviors.
机译:以假冒名牌服装为例的研究,以文献综述和实证研究为基础,呼吁人们关注道德强度,道德判断,感知风险以及消费价值对道德行为中道德意图和道德行为的影响。更好地理解为什么某些消费者会进行不道德行为可能有助于最终减少这些假冒行为。

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