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首页> 外文会议>2011 International Summer Conference of Asia Pacific on Business Innovation and Technology Management >The study on the social factors influencing the purchasing intention for financial commodities: Applying to elderly people
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The study on the social factors influencing the purchasing intention for financial commodities: Applying to elderly people

机译：影响金融商品购买意愿的社会因素研究：以老年人为对象

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摘要

This research studied the patterns and intention that elderly people purchase financial commodities. By using the quantitative research method, this research collects two hundred and nineteen samples to test hypotheses. The findings are (1) the difference between generations is significantly affects purchasing intention for financial commodities. Baby boomer generation is more likely to purchase financial commodities than that of traditional generation. (2) Reference groups significantly influence elderly people's purchasing intention for financial commodities. Word-of-mouth and opinion leaders would increase the purchasing intention of elderly people.
机译：这项研究研究了老年人购买金融商品的模式和意图。通过使用定量研究方法，本研究收集了219个样本以检验假设。研究结果是：（1）世代之间的差异显着影响了金融商品的购买意愿。婴儿潮一代比传统一代更有可能购买金融商品。 （2）参考群体对老年人购买金融商品的意愿有重大影响。口耳相传和舆论领袖将增加老年人的购买意愿。

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