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首页> 外文会议>2011 International Conference on Management of e-Commerce and e-Government >Research on the Efficient Path for Chinese Group-Purchase Website to Cope with Crisis of Confidence
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Research on the Efficient Path for Chinese Group-Purchase Website to Cope with Crisis of Confidence

机译：中国团购网站应对信任危机的有效途径研究

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摘要

After socialization group-purchase pattern, which Group on was a representive of, had get ahead in America, Chinese group-purchase websites expanded by leaps and bounds in 2010, because of low investment, low technology and simple mode. During the period, the problems of malicious fraud, quality of product and funds security ect. appeared in quantity, so the group-purchase websites were faced with crisis of confidence. This paper, which is mainly connection with commercial group-purchase pattern, analyses the main manifestation of crisis of confidence of Chinese group-purchase websites. In the end it studies the efficient path to cope with various crises.
机译：在以Group on为代表的社会化团购模式在美国取得领先之后，中国的团购网站在2010年因投资少，技术含量低和方式简单而得到了飞跃性的扩展。在此期间，存在恶意欺诈，产品质量和资金安全性等问题。大量出现，因此团购网站面临着信任危机。本文主要与商业团购模式有关，分析了中国团购网站信任危机的主要表现。最后，它研究了应对各种危机的有效途径。

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